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whitepaper
MAJOR U.S. BROADCASTER STREAMLINES DISTRIBUTION OF AFFILIATE FEEDS FOR OTT MVPDS VIA THE CLOUD
According to Digital TV Research, global OTT TV and video revenues will reach $64.78 billion in 2021, up from $4.47 billion in 2010 and $29.41 billion in 2015. As broadcasters look to take advantage of these revenue opportunities, a key challenge they face is how to prepare and distribute OTT-ready local broadcast channels to MVPDs. For skinny bundles to be relevant and compete with traditional pay-TV offerings, local channels need to be a part of the equation.Recently, a major U.S. broadcaster was in search of a solution that would allow all 190 of its affiliates to deliver local programming to MVPDs for streaming. DOWNLOAD