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. https://entertainment.report/Resources/Whitepapers/d9c606b0-98a6-4e55-839f-7ca5039bbdd1_2019-Video-Advertising-Trends-White-Paper.pdf
whitepaper
2019 VIDEO ADVERTISING TRENDS
One driver of the ad spend increase was the growth of over-the-top (OTT) and connected TV (CTV) specifically, which included an increase in audience size and amount of inventory available for advertisers. Additionally, audience targeting has improved, meaning better quality ad experiences are being offered on CTV for consumers. DOWNLOAD