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. https://entertainment.report/Resources/Whitepapers/6cd89bbb-09ce-42f7-8ad1-3959ee0c8434_Go-Live-White-Paper.pdf
whitepaper
ADDRESSABLE, AD-SUPPORTED, LIVE VIDEO AT SCALE
Live and linear viewing online, or simulcast, is growing as virtual multichannel video programming distributors (vMVPDs) and broadcast services such as CBS All Access and ITV Hub gain popularity. But they face competition for ad spend from major internet companies, while a new generation of viewers are coming through that have grown used to ad-free video experiences, leading many to question the viability of traditional TV ad models. DOWNLOAD