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. https://entertainment.report/Resources/Whitepapers/a1aefb8e-5048-4fe1-aa52-d7e61e9df6c7_any-content-anytime-anywhere-device.pdf
whitepaper
SHARESHARESHARE
ANY CONTENT, ANYTIME, ANYWHERE, ANY DEVICE
Measuring up to today's digitally savvy customers who consider ubiquitous content consumption a fundamental right requires more than just technology. In my experience, 'Any Content, Anytime, Anywhere, on Any Device' or 4A is both a challenge and an opportunity for media and entertainment (M&E) companies. DOWNLOAD