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. https://entertainment.report/Resources/Whitepapers/d4af571a-d9c9-409e-aad4-ec03c7c9e10a_IAB_VR-AR_Glossary_v5b.pdf
whitepaper
AUGMENTED & VIRTUAL REALITY GLOSSARY
An experience that utilizes a camera to change or enhance something in the user’s real world. This augmented reality experience can be app based or web-based, though app based is more common today. Note: Although the term uses the word “reality”, the experience does not need to look realistic. Ads within AR can be presented in two ways: through the use of markers (such as a QR code) or by placing a brand object in the immediate real world environment using the device camera. DOWNLOAD