Direct Brands: Media & Customer Acquisition

November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

Spotlight

ATP Media

ATP Media is the global sales, broadcast production and distribution arm of the ATP Tour.Since its formation in 1999, ATP Media has provided the centralised exploitation and host broadcast production for worldwide television and digital broadcast rights across the ATP Tour.ATP Media has unrivalled access and expertise in broadcast production of men’s professional tennis. This unique service incorporates rights sales, multi-platform production and worldwide satellite delivery into a comprehensive, end-to-end and broadcast-focused solution.

OTHER WHITEPAPERS
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Exploring the barriers to the broad adoption of cloud gaming

whitePaper | March 2, 2022

Cloud gaming has been a sought-after dream in the industry for quite some time. With the global gaming population approaching 3 billion by 2021[1], it is no wonder that all the major industry players, and even some external parties, want to try and create the platform that unifies them all. However, this dream is not a new one to emerge, it has been around for over two decades. While gaming has had significant changes since that time, the dream of cloud gaming has remained the same with very little commercial success. That being said, the direction of other media formats such as movies, TV, and music all point to a cloud based streaming service as an inevitable future for the gaming

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Scanity HDR- high dynamic range film scanner

whitePaper | May 20, 2021

Scanning normal colour negative images for post-production and visual effects using modern high-end technology allows users to capture the dynamic range of the colour negative. Film archives, however, typically manage large volumes of historic images, and require specialist equipment which enables the capture of an even greater dynamic range. This is particularly important when managing black and white (B&W) recorded images on either print or negative stocks which have a high dynamic range (HDR). Traditionally, HDR scanning.

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INTERNET & DIGITAL MEDIA SECTOR REPORT

whitePaper | November 6, 2019

The average adult spends 6+ hours a day engaging with digital media, over half of which is via smartphone « Given massive consumption of media and increasingly crowded media landscape, content providers must figure out ways to differentiate their offering « Brand identity is more important than ever as companies compete for eyeballs and wallet share. 86% of consumers say authenticity is important when deciding what brands they like and support.

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Metaverse as unique as its users

whitePaper | July 15, 2022

Neos is a virtual reality peer-to-peer metaverse for creators, educators and communities that reinvents and generalizes the way immersive social experiences, applications, games and other various virtual creations are built, to let them all coexist in one shared space. Users can build and distribute content right within Neos. The innovative underlying architecture - based on simple, yet powerful building blocks in an expandable future-proof way - is designed to dynamically synchronize complex worlds and behaviors

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Azure Resiliency – Business Continuity andDisaster Recovery

whitePaper | January 12, 2022

Azure is a rapidly growing cloud computing platform that provides an ever-expanding suite of cloud services. These include analytics, computing, database, mobile, networking, storage, and web services. It integrates tools, templates, and managed services that work together to make it easier to build and manage enterprise, mobile, web, and Internet of Things (IoT) apps faster, using the tools, applications, and frameworks you choose. The cloud enables these exciting technologies.

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5G cloud gaming

whitePaper | August 24, 2022

North American communications service providers have invested substantially in 5G networks to enable multiple use cases, leveraging capabilities like network slicing and edge computing. As service providers seek to monetize 5G in the short term, cloud gaming, the technology that allows subscribers to play games anywhere and from any device, presents a new and exciting opportunity to drive revenue growth.

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Spotlight

ATP Media

ATP Media is the global sales, broadcast production and distribution arm of the ATP Tour.Since its formation in 1999, ATP Media has provided the centralised exploitation and host broadcast production for worldwide television and digital broadcast rights across the ATP Tour.ATP Media has unrivalled access and expertise in broadcast production of men’s professional tennis. This unique service incorporates rights sales, multi-platform production and worldwide satellite delivery into a comprehensive, end-to-end and broadcast-focused solution.

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