Direct Brands: Media & Customer Acquisition

November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

Spotlight

T Group Productions, Inc.

T GROUP is a premier reality television production company that develops, sells, produces and licenses shows and formats domestically and internationally. Jenny Daly, president and owner of T Group Productions, established the company in 2010 when she bought complete interest in the venture from then sister company Target Entertainment (UK based distribution company that went into administration earlier 2012).T Group operates from a 13,000 square foot production studio in the Santa Monica's media district, where they currently house all of their operations and produce and post most of their shows.

OTHER WHITEPAPERS
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Reimagining Cloud Operations for Media-Enterprises

whitePaper | February 28, 2020

Media enterprises like publishers, broadcasters and new media companies are serving content to millions of viewers on different devices and platforms across geographies. In order to cater to growing viewer demands both at global and regional levels, many companies are moving to cloud-based technologies to take advantages of its scalability, flexibility and security services. As per IABM*, more than 39% of media companies have already adopted cloud based solutions and another 30% are very likely to follow suit.

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The real launch process of media streaming platforms, explained

whitePaper | April 13, 2021

By 2021, it's estimated that 80% of total internet traffic will consist of streaming video content, but the long term development of such a fast growing industry still remains uncertain.In this whitepaper, learn what technical and logistical challenges arise during the media streaming launch process and how they’re solved.

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New realities: How vr will transform the world of work

whitePaper | February 14, 2020

After two decades of talk, hype around potential enterprise applications of VR is finally converting into investment. Researcher IDC says global spending on VR and augmented reality (AR), is expected to hit $160 billion in 2023, up significantly from the $16.8 billion forecast for 2019. The researcher predicts the five-year compound annual growth rate (CAGR) for AR/VR spending will be 78.3%, and that a significant portion of this growth in spending will come from the commercial and public sectors.

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full-service streaming solutions - Broadley Studio

whitePaper | February 12, 2020

Video is now an essential part of any marketing or communications strategy. It can raise conversion rates, generate leads, build engagement with your brand and help customers make purchasing decisions. To help get your company noticed you need original and unique content. It is widely accepted that the vast majority of viewers find live video content more engaging than pre-recorded, highlighting the need for brands and communicators to look to Live Streaming as a tool to communicate to their audiences. More attention is paid to content if it’s actually taking place at the same time they are viewing it, especially if there is the facility to interact.

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A Responsible Brand Starts from Within

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

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Media & Entertainment Solutions: Improve Consumer Experiences

whitePaper | February 25, 2020

To advance in this fast-paced, evolving landscape, companies need efficient and agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and artificial intelligence (AI) is a constant challenge. Success requires personalizing engagement, advancing content delivery and applying intelligence to improve operational performance. Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies.

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Spotlight

T Group Productions, Inc.

T GROUP is a premier reality television production company that develops, sells, produces and licenses shows and formats domestically and internationally. Jenny Daly, president and owner of T Group Productions, established the company in 2010 when she bought complete interest in the venture from then sister company Target Entertainment (UK based distribution company that went into administration earlier 2012).T Group operates from a 13,000 square foot production studio in the Santa Monica's media district, where they currently house all of their operations and produce and post most of their shows.

Events