FUTURE OF EXTENDED REALITY

whitePaper | January 8, 2020

Immersive media delivered as virtual reality (VR),full 360°I 180" video streaming and VR commerce can be embedded into the lifestyle of digital consumers. Digital technologies break barriers between consumer platforms and pave the way for applications across media and entertainment, telecommunications, sports, retail, and education. Incumbent telco’s and media companies are exploring innovative methods to adopt immersive technol09 es and grow the r business.

whitePaper | April 30, 2021

The accelerated development and expansion of cultural tourism in areas with unique tourist objectives, characterised by a high degree of risk in terms of their physical and chemical integrity, requires sustained efforts by all stakeholders to identify new methods, techniques, and procedures for their conservation, protection, and capitalisation, with respect to tourism. The aim of this study was to propose an optimal methodology for capitalising on tourism related to wooden churches, regarded as a structural item of tangible cultural heritage, with positive effects on theprotection, conservation, information, and awareness of all stakeholders in tourism development.

whitePaper | April 1, 2021

Customer retention is important to every business, but loyalty is hard won – especially when a single bad customer experience can be broadcast to other consumers in just a few clicks. For the first time, Brandwatch has partnered with GWI to combine both our data sources and expertise to answer some of the big questions around customer advocacy and detraction for retailers.

whitePaper | March 10, 2020

NVIDIA GPUs are used by the world’s top creative professionals to create stunning content and visual effects. GPUs with NVIDIA RTX™ technology help artists work seamlessly and produce works that practically cannot be done on any other platform. From film and television to animation, interactive media, and game design, the industry relies on NVIDIA GPUs.

whitePaper | August 15, 2022

The metaverse. Isn’t that a place for gamers, NFT collectors and kids playing Roblox? So why do we keep hearing about serious companies— banks, retailers, healthcare organizations— setting up a presence there? Are companies making the jump just because they don't want to miss out? Would it be safer to wait and watch? The answer is that the metaverse is still emerging and is actually years, even decades, from full maturity. Even the naming conventions for this virtual world aren’t settled in yet—is it “the” metaverse, “a” metaverse, "some metaverses"?

whitePaper | January 17, 2022

Virtual reality first permeated the ether through science fiction tales, television serials and movies. From the 1950s and even earlier, creative minds introduced us to virtual worlds beyond our wildest imagination even though the supporting technology was considered light years away. But with the release of the latest devices smartphones, glasses, headsets and more paired with superhuman supporting technology and content, augmented reality and virtual reality (AR/VR) are intersecting with real life. This whole new ecosystem promises to offer a different lens in how we see and interact with our world whether at work, home or on the go.