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. https://entertainment.report/Resources/Whitepapers/138b4ee2-117c-4188-afe4-bf6865b1d761_Industry Top Trends - Media and Entertainment (1).pdf
whitepaper
INDUSTRY TOP TRENDS 2019 MEDIA AND ENTERTAINMENT
Ratings Outlook: Rating trends remain broadly stable but negatively biased due to the convergence of content and distribution, ongoing secular shifts in media consumption and advertising spending, and the aging of the credit cycle. Media companies in print and publishing, radio, and television face the greatest credit pressures. Overall, we believe diversified companies with global footprints are better positioned to face secular trends than niche companies with concentrated operations in a few regions.Forecasts: Advertising spending is highly correlated to economic growth and consumer spending. In 2019, we expect low-single-digit percent growth in global ad spending. Mobile ad spending growth will continue to remain robust with social, video, and audio advertising the fastest growing segments. Traditional media ad spending will continue to slow or decline. We expect weak TV ad spending growth in the U.S. and European markets that will not have key cyclical events in 2019 (e.g. Olympics, World Cup). DOWNLOAD