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. https://entertainment.report/Resources/Whitepapers/23ea687e-f1dc-4487-887b-c0afa6bbdaa0_Media Investments in the Digital Era.pdf
whitepaper
MEDIA INVESTMENTS IN THE DIGITAL ERA
Digital media represents the biggest revolution since the arrival of television. Digital advertising has rapidly narrowed the gap with television as the top advertising medium, aligning well with people’s media exposure. Finding the right allocation of budget between digital and traditional media is a challenge.When managed correctly, digital allows for more precise targeting than traditional media, making it more efficient. However, invest too much in either traditional or digital media,and marketing budgets are suddenly stretched thin; invest in the wrong manner or decrease your presence in traditional media too quickly, and the brand’s image can take a hit. DOWNLOAD