THE GLOBAL PAY-TV INNOVATION LANDSCAPE

whitePaper | February 12, 2020

Video is now an essential part of any marketing or communications strategy. It can raise conversion rates, generate leads, build engagement with your brand and help customers make purchasing decisions. To help get your company noticed you need original and unique content. It is widely accepted that the vast majority of viewers find live video content more engaging than pre-recorded, highlighting the need for brands and communicators to look to Live Streaming as a tool to communicate to their audiences. More attention is paid to content if it’s actually taking place at the same time they are viewing it, especially if there is the facility to interact.

whitePaper | September 22, 2022

As part of the ongoing transition to Internet Protocol (IP) networks for media workflows, the media and entertainment industry has developed new IP standards for transporting broadcast signals. This white paper offers guidance to help broadcasters and media organizations transition to IP, and demystifies common misconceptions when using the Society of Motion Picture and Television Engineers (SMPTE) 2110 standards and associated IP infrastructure. It provides details explaining why organizations transition from traditional Serial Digital Interface (SDI) to IP workflows using SMPTE 2110 standards and covers important topics related to workflow design, synchronization, and clocking, including relevant standards to support uncompressed contribution.

whitePaper | July 1, 2022

In 2018, enterprises began to embark on their digital transformation journeys, with the ultimate objective of becoming digital-first organizations. Digital-first organizations moveto data-driven business models and thrive by delivering exceptional digital products to customers who expect digital-first experiences. IDC expects that a large number of enterprises will be achieving their digital-first goals in the 2023-to-2025 time frame.

whitePaper | August 15, 2022

In a world of ever-advancing technology, few innovations today are considered true global disruptors. Enter: the Metaverse. On the cusp of dramatically altering digital communications and experiences as we know them, the Metaverse is poised to evolve our digitally driven modern lives from video, photo, and text-based interactions to highly immersive and connected virtual experiences. Should consumers be excited about this? Nervous? Cautiously optimistic? At this stage, the very early days of the Metaverse give us little to rely on in terms of conceptualizing its impact on our day-to-day lives in the distant future. And yet, conversation and anticipation surrounding the Metaverse continues to dominate everything from news headlines to shareholder calls.

whitePaper | June 7, 2022

In recent years, decentralized autonomous organizations (DAOs), entities that use blockchains, digital assets and related technologies to direct resources, coordinate activities and make decisions, have experienced explosive growth. According to the analytics service DeepDAO, in 2021 the total value of DAO treasuries surged fortyfold, from $400 million to $16 billion, and the number of DAO participants increased by 130 times from 13,000 to 1.6 million.1 As DAO innovation has largely been led by the private sector and DAOs are being developed for an increasingly wide variety of purposes, it is critical that policy-makers, regulators and senior executives develop a nuanced understanding of these entities

whitePaper | August 27, 2022

The emergence of non-fungible tokens (NFTs) has created a demand for modern, powerful blockchain technology tosupport them. While NFTs are becoming increasingly valuable assets across a range of industries and business sectors, the evolving NFT landscape is proving difficult for organizations to harness and understand. This has created a new opportunity for organizations specializing in cloud-based system integrations and consulting todevelop, host, and simplify theenvironment in which NFT transactions are conducted. Using Amazon Web Services (AWS) as the secure and scalable foundation, Tech Mahindra is leveraging Amazon Managed Blockchain to create and manage scalable, private blockchain networks for streamlined NFT transactions