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. https://entertainment.report/Resources/Whitepapers/8c4587b2-5858-4aa2-b986-80769499670c_2020-Theatrical-and-Streaming-Study.pdf
whitepaper
SHARESHARESHARE
THE RELATIONSHIP BETWEEN MOVIE THEATRE ATTENDANCE AND STREAMING BEHAVIOR
The survey included 2,015 respondents who saw at least one movie in theatres over the last twelve months and an additional 505 respondents who did not see any movie in theatres. Of the 2,520 total respondents, 79% of the respondents streamed at least one hour of online content per week over the last twelve months, and 69% saw at least one movie in theatres and streamed at least one hour of online content per week in the last twelve months. DOWNLOAD