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. https://entertainment.report/Resources/Whitepapers/d3f707cb-f338-4d80-98f9-ee6b510cbc08_screenplaysmag.com-TV-Networks-Find-Viable-Path-To-Meeting-Multiscreen-Goals.pdf
whitepaper
TV NETWORKS FIND VIABLE PATH TO MEETING MULTISCREEN GOALS
For TV networks caught in the squeeze between losing money on multiscreen initiatives and losing out in the Internet media stampede there’s an increasingly urgent need to find technology solutions that will cut costs even as they pursue ever more aggressive expansion agendas.While recent research shows some improvement in the rate of pay TV subscribers’ engagement with TV Everywhere options, most OTT viewing of long-form video is taking place outside the live streaming and recent-release windows that are only available to authenticated pay TV subscribers. Yet the consensus among content suppliers is that they must make this high-value content available to pay TV subscribers’ connected devices via live and on-demand streaming platforms that enhance the traditional viewing experience and open a path to new revenues through support for targeted advertising. DOWNLOAD