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. https://entertainment.report/Resources/Whitepapers/328dfe77-e035-4c43-aea7-bbb8a63f7963_SMS Project SMMTA Summary.pdf
whitepaper
USAID STRATEGIC MEDIA MARKET ANALYSIS
Supply side includes media outlets and media services they provide. Demand side refers to media audiences (trends, preferences, habits) and advertisers (presented through media buying and media planning agencies).Television and radio audiences are relatively stable, while TV maintains the largest audience share.Daily newspapers are facing a steady declin. The Internet media audience is steadily increasing, but with a slight slowdown in growth, which is due to technical challenges related to Internet penetration and Serbian demographic trends. DOWNLOAD