Media and Broadcasting

Customer Loyalty Report

April 1, 2021

Customer retention is important to every business,
but loyalty is hard won – especially when a single bad
customer experience can be broadcast to other consumers
in just a few clicks.
For the first time, Brandwatch has partnered with GWI to
combine both our data sources and expertise to answer
some of the big questions around customer advocacy and
detraction for retailers.

Spotlight

Cinemark

Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 533 theatres and 5,957 screens in the U.S. and Latin America as of September 30, 2017. Our circuit is the third largest in the U.S. with 339 theatres and 4,562 screens in 41 states.

OTHER WHITEPAPERS
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With Virtual Reality to noticeably better training effects

whitePaper | May 28, 2021

In times of a shortage of skilled workers, the ongoing training of one‘s own employees has a decisively competitive advantage. However, conducting seminars on-site, sometimes lasting several weeks, is a noticeable financial burden especially for companies with several locations. Virtual Reality offers a practical solution here: the technology not only increases the feasibility of training and further education programs, but also helps to improve the memorability and internalization of the imparted knowledge - in favor of more efficient employee development and a faster ROI.

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2021 Social Media Marketing Strategy

whitePaper | April 29, 2021

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more. Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

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2021 media and entertainment industry outlook

whitePaper | May 1, 2021

Since spring 2020, the COVID-19 pandemic has been accelerating structural challenges and trends that have long faced the media and entertainment (M&E) industry. Kevin Westcott, Deloitte’s US Tech, Media, and Telecom leader, explores the biggest media trends for 2021 and shares his entertainment industry analysis.

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Interoperability in the Metaverse

whitePaper | January 18, 2023

Matthew Ball’s vision of the metaverse is “a massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence and with continuity of data, such as identity, history, entitlements, objects, communications and payments.”1 These real-time rendered worlds are expected to be accessed through devices like extended reality (XR) technologies, desktops, tablets and smartphones

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Driving Customer Experience Using AR/VR Technologies

whitePaper | January 10, 2020

Better customer service – AR/VR technologies are bringing in better customer support processes. AR allows businesses with the opportunity to develop their own products, improve user engagement and build a long lasting relationship with their customers. Digital content like 3D animations, video, images, audios etc.

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The Adobe EchoSign advantage for media and entertainment

whitePaper | June 2, 2021

The media and entertainment industry operates in a challenging environment of rapid change. These companies are struggling to stay one step ahead of—or even keep pace with—the consumer demand for engaging, always-on content. Content producers, advertisers, broadcasters, and distributors alike face the growing requirement to focus on opportunities and growth, while defining and adapting profitable business models.

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Spotlight

Cinemark

Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 533 theatres and 5,957 screens in the U.S. and Latin America as of September 30, 2017. Our circuit is the third largest in the U.S. with 339 theatres and 4,562 screens in 41 states.

Events