Media and Broadcasting

ENGINEERING NEXT-GENERATION DIGITAL PRODUCTS

June 7, 2022

ENGINEERING NEXT-GENERATION
Software is rapidly becoming the foundation for most of the ways we work, live and play — a trend
known as “softwarization.” Software isn’t new, of course. But what’s changed is the degree to which
it determines a product’s user experience, revenue opportunities, longevity, competitiveness,
market differentiation and more.
Softwarization enables products to become “smart,” connected and even autonomous — capabilities
that they didn’t have when software was a limited part of their DNA. For example, passenger vehicles
and trucks have relied on software for decades to keep their engines running properly and efficiently.
With softwarization, they now can drive themselves and upload granular information about the
health and performance of every key component, helping avoid expensive breakdowns.

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Tendril Studio

We work with brands and agencies to bring all visual mediums to life. Tendril is a design-driven creative production studio where artists from diverse backgrounds create powerful storytelling experiences, employing a wide range of styles and techniques.

OTHER WHITEPAPERS
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Unlocking the Metaverse

whitePaper | August 15, 2022

In a world of ever-advancing technology, few innovations today are considered true global disruptors. Enter: the Metaverse. On the cusp of dramatically altering digital communications and experiences as we know them, the Metaverse is poised to evolve our digitally driven modern lives from video, photo, and text-based interactions to highly immersive and connected virtual experiences. Should consumers be excited about this? Nervous? Cautiously optimistic? At this stage, the very early days of the Metaverse give us little to rely on in terms of conceptualizing its impact on our day-to-day lives in the distant future. And yet, conversation and anticipation surrounding the Metaverse continues to dominate everything from news headlines to shareholder calls.

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Impact of 5G on the Gaming Industry

whitePaper | September 10, 2022

The gaming industry has been following a fixed cycle of development for a long period that involves them being able to witness upgrades at certain intervals. It results in different gaming factions such as console gamers to wait a lot for developed standards. The major upgrades in the gaming industry rely on how often console and PC hardware companies release better components. But with the arrival of 5G, this cycle is about to break. The potential of 5G in the gaming industry is huge and it could yield great opportunities for gamers. Let us take a look at how 5G will affect the gaming industry.

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The Workers’ Experience: Media & Entertainment

whitePaper | January 28, 2020

The Media & Entertainment (M&E) industry is undergoing digital transformation in all phases, from concept development to production to distribution. In the quest to generate new content, connect with large audiences and deliver strong advertiser results, M&E companies are leveraging a broad array of advanced technologies, including 8K resolution and high-dynamic-range (HDR) video, AI-assisted content creation and nextgeneration gaming such as eSports. At the same time, M&E organizations are under intense pressure.

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High Data Growth and Modern Applications Drive New Storage Requirements Digitally Transformed Enterprises

whitePaper | July 1, 2022

In 2018, enterprises began to embark on their digital transformation journeys, with the ultimate objective of becoming digital-first organizations. Digital-first organizations moveto data-driven business models and thrive by delivering exceptional digital products to customers who expect digital-first experiences. IDC expects that a large number of enterprises will be achieving their digital-first goals in the 2023-to-2025 time frame.

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A Responsible Brand Starts from Within

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

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Decentralized Autonomous Organizations: Beyond the Hype

whitePaper | June 7, 2022

In recent years, decentralized autonomous organizations (DAOs), entities that use blockchains, digital assets and related technologies to direct resources, coordinate activities and make decisions, have experienced explosive growth. According to the analytics service DeepDAO, in 2021 the total value of DAO treasuries surged fortyfold, from $400 million to $16 billion, and the number of DAO participants increased by 130 times from 13,000 to 1.6 million.1 As DAO innovation has largely been led by the private sector and DAOs are being developed for an increasingly wide variety of purposes, it is critical that policy-makers, regulators and senior executives develop a nuanced understanding of these entities

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Spotlight

Tendril Studio

We work with brands and agencies to bring all visual mediums to life. Tendril is a design-driven creative production studio where artists from diverse backgrounds create powerful storytelling experiences, employing a wide range of styles and techniques.

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