Technologies, Media and Broadcasting

Streaming’s complex consumer Understanding streaming DNAthrough cross-platform insights

April 20, 2022

Streaming’s complex consumer
Today, more than 40% of consumers subscribe to three or more video streaming services. Despite growing choice, it has become a complex and time-consuming process for consumers to find the content they want. As we explored in Streaming’s Next Act1 scattered recommendation algorithms lead to incomplete or inaccurate recommendations, often irrelevant content, and hence, frustration for many consumers.

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Northern Lights

Northern Lights is a bi-coastal (NY/LA/SF) editorial and finishing boutique and an entertainment marketing agency with a passion for storytelling and a track record of delivering audiences across all media platforms.From award-winning campaigns to commercials, co-branded content, events, and experiences, Northern Lights has been a destination for original ideas since 1995.Northern Lights is a proud member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

OTHER WHITEPAPERS
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Confluence of Metaverse and DLT

whitePaper | November 1, 2022

Metaverse as a concept has been around for many years. Currently, it is a big part of the gaming eco-system. The recent re-branding of Facebook to Meta, has generated considerable interest in other industries as well. Also, there is now a renewed interest in it because the availability of affordable AR/VR (augment reality / virtual reality) devices and DLT’s (Distributed ledger technologies) solvesome long standing problems of the Metaverse.This paper brings out those synergies between Metaverse and DLT’s.

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Uncompressed Media Over IP On Amazon Web Services (AWS)

whitePaper | October 6, 2022

As part of the ongoing transition to Internet Protocol (IP) networks for media workflows, the media and entertainment industry has developed new IP standards for transporting broadcast signals. This white paper offers guidance to help broadcasters and media organizations transition to IP, and demystifies common misconceptions when using the Society of Motion Picture and Television Engineers (SMPTE) 2110 standards and associated IP infrastructure. It provides details explaining why organizations transition from traditional Serial Digital Interface (SDI) to IP workflows using SMPTE 2110 standards and covers important topics related to workflow design, synchronization, and clocking, including relevant standards to support uncompressed contribution. It also provides details around Networked Media Open Specifications (NMOS) registration and discovery on an IP network.

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2023 media & entertainment industry outlook

whitePaper | January 11, 2023

In 2023, indications show that change in the media and entertainment business is likely to continue. Studios and video streamers face the reality of their own market disruption, trying to find profits in a less profitable business. They compete with not only each other for attention, time, and revenues, but also with social media, user-generated content, and video games. The latter have evolved more quickly, staying close to younger demographics.

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ENGAGE CONSUMERS WITH IMMERSIVE MEDIA

whitePaper | January 8, 2020

Immersive media delivered as virtual reality (VR),full 360°I 180" video streaming and VR commerce can be embedded into the lifestyle of digital consumers. Digital technologies break barriers between consumer platforms and pave the way for applications across media and entertainment, telecommunications, sports, retail, and education. Incumbent telco’s and media companies are exploring innovative methods to adopt immersive technol09 es and grow the r business.

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Metaverse / Ecosystem Build a Cloud Computing Platform P.1

whitePaper | December 8, 2022

"As we know, Blockchain is a distributed ledger that records economic transactions such that they cannot be manipulated. The technology came into prominence as a result of the interest in bitcoin and cryptocurrency in general but has since found relevance in recording not just cryptocurrency transactions but for anything of value. Knowing the capabilities of this emerging technology, developers and tech enthusiasts have gone to work fashioning out use case after use case for blockchain. Today many developers are focused on developing applications "codes" for the crypto world "BlockChain" without realizing many factors that the future will bring".

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Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19

whitePaper | February 19, 2022

It has been almost two years since the COVID-19 pandemic first disrupted global economies, forcing businesses to examine its impact. Immersive media businesses, which use technologies such as augmented reality (AR) and virtual reality (VR) that create or imitate the physical world through digital simulation, have been no exception.

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Spotlight

Northern Lights

Northern Lights is a bi-coastal (NY/LA/SF) editorial and finishing boutique and an entertainment marketing agency with a passion for storytelling and a track record of delivering audiences across all media platforms.From award-winning campaigns to commercials, co-branded content, events, and experiences, Northern Lights has been a destination for original ideas since 1995.Northern Lights is a proud member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

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