TRANSFORMING RETAIL MEDIA THROUGH STANDARDIZATION

whitePaper | June 10, 2022

In 2021, the media & entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. Amid recurring COVID-19 surges, people sought more media & entertainment at home, while often avoiding larger in-person events.1 Digital media engagement even remained strong over the healthier summer, evidence that the pandemic has only accelerated preexisting trends toward the digital world.

whitePaper | November 1, 2022

Metaverse as a concept has been around for many years. Currently, it is a big part of the gaming eco-system. The recent re-branding of Facebook to Meta, has generated considerable interest in other industries as well. Also, there is now a renewed interest in it because the availability of affordable AR/VR (augment reality / virtual reality) devices and DLT’s (Distributed ledger technologies) solvesome long standing problems of the Metaverse.This paper brings out those synergies between Metaverse and DLT’s.

whitePaper | April 20, 2022

Today, more than 40% of consumers subscribe to three or more video streaming services. Despite growing choice, it has become a complex and time-consuming process for consumers to find the content they want. As we explored in Streaming’s Next Act1, scattered recommendation algorithms lead to incomplete or inaccurate recommendations, often irrelevant content, and hence, frustration for many consumers.

whitePaper | January 28, 2020

The Media & Entertainment (M&E) industry is undergoing digital transformation in all phases, from concept development to production to distribution. In the quest to generate new content, connect with large audiences and deliver strong advertiser results, M&E companies are leveraging a broad array of advanced technologies, including 8K resolution and high-dynamic-range (HDR) video, AI-assisted content creation and nextgeneration gaming such as eSports. At the same time, M&E organizations are under intense pressure.

whitePaper | May 17, 2022

Modern data architecture is about using the right tool for the job. It acknowledges that a “one size fits all” approach leads to compromise, and a solution that is not optimized for anyone. With modern data architecture, customers can integrate a data lake, data warehouses, and purpose-built data services, together with a unified governance layer, to create a system without boundaries, enabling data-driven decisions

whitePaper | February 25, 2020

To advance in this fast-paced, evolving landscape, companies need efficient and agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and artificial intelligence (AI) is a constant challenge. Success requires personalizing engagement, advancing content delivery and applying intelligence to improve operational performance. Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies.