Tim Cook says AR is “The Next Big Thing” – How Apple is Betting on an Augmented Future

Augmented reality is the future. Whether it be in gaming, work, or personal devices, AR is going to rule the world. Look at any futuristic movie and look at their heads-up displays. Tony Stark and Peter Parker proved that is can be cool, but their hardware seems to be decades away. If there is any company capable of giving consumers a wearable AR experience worth buying, it is Apple. That is one of the biggest drawbacks of virtual reality. It might be fun to watch your shows or play your games uninterrupted, but it does isolate you from anyone near you, and also those who may be far away. Most headsets don’t allow you to view your phone while the headset is on. The lack of compatibility with mainstream technologies like smartphones and lacking inclusion for individuals not wearing a headset has resulted in the future of the virtual reality industry being questioned more than ever.