Compete and Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

Wochit

Wochit is a video creation platform that empowers newsrooms, media companies and brands to expand audience engagement through the power of social video. Worldwide media brands such as Time Inc., Daily News, USA Today, Gannett, AOL, The Week, ProSieben, Singapore Straits Times, Focus online and Der Spiegel use Wochit to produce short-form videos around trending topics at the scale and speed required in the video-first, mobile era.

OTHER WHITEPAPERS
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WAYS G SUITE FOR MEDIA AND ENTERTAINMENT IS TRANSFORMING OPERATIONS

whitePaper | March 26, 2020

Media and entertainment companies are developing and integrating new technologies, as well as creating content that is seen by millions and generates billions in global revenue. But behind the systems that enable digital animators to bring dinosaurs to life (at least on screen) or empower users to share their dreams with the world, are companies that need innovative tools to help them boost productivity, ROI, and collaboration.

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Best Practices for Building a Data Lake on AWS for Games

whitePaper | May 20, 2022

Many customers run their Digital Games on AWS. Each of them has made unique design choices that allow them to run the fastest, most complex, and visually breathtaking games on AWS. This whitepaper outlines best practices for building a data lake for games on the AWS Cloud, and offers a reference architecture to guide organizations in the delivery of these complex systems.

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5G cloud gaming

whitePaper | August 24, 2022

North American communications service providers have invested substantially in 5G networks to enable multiple use cases, leveraging capabilities like network slicing and edge computing. As service providers seek to monetize 5G in the short term, cloud gaming, the technology that allows subscribers to play games anywhere and from any device, presents a new and exciting opportunity to drive revenue growth.

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GEARING UP FOR THE METAVERSE

whitePaper | July 25, 2022

In the history of technology, truly groundbreaking developments become household names. For the last decade, people have been using ‘Google’ as a verb, asking whether or not there is an app, and saying ‘post’ when they mean publish online. Blockchain technology led to the most famous acronym in a generation: NFT or Non-fungible Token. Now, combined with Virtual Reality (VR) units, the same technology has created two more increasingly popular neologisms: metaverse and web3

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B5G Technology White Paper

whitePaper | November 1, 2022

We have tracked 5G trials and commercial deployments, enablers such as 5G spectrum deployments, and the impact of 5G on operators’ supplier decisions. We have carried out this work because 5G is the latest generation of mobile broadban technology, but also because of the high hopes around 5G in terms of addressing ever-increasing demand for data and helping operators enable (and create value from) the digital transformation of enterprises.

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metavr

whitePaper | January 11, 2023

This is the Metaverse. There is no doubt that Web3 is here to stay given the widespread adoption of the Metaverse sparked by the involvement of the largest technology players in the world, including Microsoft and Google, as well as business and societal titans such as Nike, Disney and so on.

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Spotlight

Wochit

Wochit is a video creation platform that empowers newsrooms, media companies and brands to expand audience engagement through the power of social video. Worldwide media brands such as Time Inc., Daily News, USA Today, Gannett, AOL, The Week, ProSieben, Singapore Straits Times, Focus online and Der Spiegel use Wochit to produce short-form videos around trending topics at the scale and speed required in the video-first, mobile era.

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