DHL white paper update reveals learnings from one year into COVID-19

whitePaper | November 1, 2022

Metaverse as a concept has been around for many years. Currently, it is a big part of the gaming eco-system. The recent re-branding of Facebook to Meta, has generated considerable interest in other industries as well. Also, there is now a renewed interest in it because the availability of affordable AR/VR (augment reality / virtual reality) devices and DLT’s (Distributed ledger technologies) solvesome long standing problems of the Metaverse.This paper brings out those synergies between Metaverse and DLT’s.

whitePaper | July 1, 2022

The biggest challenge facing Web3 (commonly referred to as the future internet domain utilizing decentralized blockchain technologies) is mass adoption by mainstream internet users. History has shown us that mass adoption helps foster momentum in improving new technologies and creating new economic opportunities – the adoption of smartphones and web apps being one example. In our view, the Metaverse is the future user experience layer of Web3, where users can experience the internet in a new and familiar space, with games and other entertainment platforms supporting the embrace of this new technology.

whitePaper | February 12, 2022

How the latest standard enables TV broadcasters to mass distribute Internet Protocol (IP) data, creating new business opportunities and delivering critical public service improvements.

whitePaper | July 22, 2022

FM radio and MP3 audio are the most popular forms of in-car entertainment today. However, as we enter a new decade, basic radio and bring-your-own-device (BYOD) experiences are unlikely to satisfy drivers and passengers for much longer. In the next few years, one of the most significant opportunities foreseen in the automotive industry will be the digitally connected car, including internet enabled e-cockpit platforms and rear-seat entertainment displays for passengers

whitePaper | November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

whitePaper | February 12, 2020

Video is now an essential part of any marketing or communications strategy. It can raise conversion rates, generate leads, build engagement with your brand and help customers make purchasing decisions. To help get your company noticed you need original and unique content. It is widely accepted that the vast majority of viewers find live video content more engaging than pre-recorded, highlighting the need for brands and communicators to look to Live Streaming as a tool to communicate to their audiences. More attention is paid to content if it’s actually taking place at the same time they are viewing it, especially if there is the facility to interact.