Virtualization

The Use of Virtual Reality to Promote Sustainable Tourism: A Case Study of Wooden Churches Historical Monuments from Romania

April 30, 2021

The accelerated development and expansion of cultural tourism in areas with unique tourist objectives, characterised by a high degree of risk in terms of their physical and chemical integrity, requires sustained efforts by all stakeholders to identify new methods, techniques, and
procedures for their conservation, protection, and capitalisation, with respect to tourism. The aim of
this study was to propose an optimal methodology for capitalising on tourism related to wooden churches, regarded as a structural item of tangible cultural heritage, with positive effects on theprotection, conservation, information, and awareness of all stakeholders in tourism development.

Spotlight

Rotana Media Group

We developed a range of landmark media offerings across a spectrum of disciplines including Broadcast, Film, Music, Digital and Media Services. This has earned us the dominant position in the media marketplace, with the largest market share and widest ownership of content and rights.Designed exclusively to meet the technological needs of the entertainment industry, our contemporary headquarters are the central point of this global business, delivered through five regional offices located in Jeddah, Kuwait, Dubai, Beirut and Cairo.

OTHER WHITEPAPERS
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Value Gap or Growth? How Digital Music Boosts Music Industry Growth

whitePaper | December 19, 2019

Today, consumers have access to a greater choice of lawful music services than ever before and can listen to music anywhere, anytime, on a broad range of devices. With these increased choices has come an explosion of sharing and creativity. From the content industry side, the Internet has also enabled new business models for creators and the emergence of new artists and music intermediaries. It has also allowed independent labels to thrive — in Adele’s producer’s own words, digital music is a “more level playing field”.

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The state of augmented and virtual reality

whitePaper | January 17, 2022

Virtual reality first permeated the ether through science fiction tales, television serials and movies. From the 1950s and even earlier, creative minds introduced us to virtual worlds beyond our wildest imagination even though the supporting technology was considered light years away. But with the release of the latest devices smartphones, glasses, headsets and more paired with superhuman supporting technology and content, augmented reality and virtual reality (AR/VR) are intersecting with real life. This whole new ecosystem promises to offer a different lens in how we see and interact with our world whether at work, home or on the go.

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Decentralized Finance: (DeFi) Policy-Maker Toolkit

whitePaper | June 8, 2021

Decentralized finance (DeFi) is an emerging and rapidly evolving area in the blockchain environment. Although examples of DeFi have existed for several years, a sudden upsurge of activity in 2020 has simulated interest from the private and public sectors. This toolkit highlights DeFi’s distinguishing characteristics and opportunities, while also calling attention to the new and existing risks. As well as providing an overview of the DeFi space generally, it maps out the potential legal and regulatory responses.

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ENGINEERING NEXT-GENERATION DIGITAL PRODUCTS

whitePaper | June 7, 2022

Software is rapidly becoming the foundation for most of the ways we work, live and play — a trend known as “softwarization.” Software isn’t new, of course. But what’s changed is the degree to which it determines a product’s user experience, revenue opportunities, longevity, competitiveness, market differentiation and more. Softwarization enables products to become “smart,” connected and even autonomous — capabilities that they didn’t have when software was a limited part of their DNA. For example, passenger vehicles and trucks have relied on software for decades to keep their engines running properly and efficiently. With softwarization, they now can drive themselves and upload granular information about the health and performance of every key component, helping avoid expensive breakdowns.

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A complete guide to thriving in the Free Ad-supported Streaming TV world

whitePaper | September 23, 2022

No content owner can stay oblivious to the existence and impact of FAST in today’s age. The rising popularity of connected TVs is indirectly paving the way for FAST into millions of living rooms. Talking about Australia specifically, 8 in every 10 consumers have access to a connected TV and prefer to use it to consume content as opposed to other devices such as mobile phones. The penetration of streaming TV in the APAC region is quite impressive as well. Here’s a quick glance based on data from Globa lWeb Index 2020 report.

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Enabling the Metaverse

whitePaper | August 22, 2022

The Metaverse is on everyone's lips. After all, it is being treated as the successor to the Internet. Companies around the world are investing millions in its development. But so far it is unclear whether the preferences of people from different parts of the world about the Metaverse coincide or diverge. Therefore, over 1,500 people from Germany, the US and China were surveyed about their preferences in using the Metaverse. The results are presented in this whitepaper. The causal justification of these results is not the focus of the whitepaper. In addition, an introductory overview of relevant functions and technologies is given and, following the survey results, it is shown what impact the Metaverse can have on companies' business models and innovation processes and how they can approach the Metaverse

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Spotlight

Rotana Media Group

We developed a range of landmark media offerings across a spectrum of disciplines including Broadcast, Film, Music, Digital and Media Services. This has earned us the dominant position in the media marketplace, with the largest market share and widest ownership of content and rights.Designed exclusively to meet the technological needs of the entertainment industry, our contemporary headquarters are the central point of this global business, delivered through five regional offices located in Jeddah, Kuwait, Dubai, Beirut and Cairo.

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