Hyper-Casual Games: Mobile Gaming’s Greatest Genre

February 12, 2020

They’re not hyper and casual, just hyper-casual. These games are all the rage these days. Whether you have 5 minutes or 5 hours to play, hyper-casual games are the perfect way to fill the gaps in your day with some good ol’ gamin’. How did this genre become so popular? Are hyper-casual games overnight successes or have they been slowly gaining momentum towards a singularity of gaming?

Spotlight

The Weinstein Company

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE.

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AI in the Entertainment Industry

Infographic | August 12, 2022

Production businesses make informed decisions on marketing and advertising with the help of artificial intelligence (AI). AI examines critical data and provides important insights into consumer behavior

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Six Social Media Predictions for 2020

Infographic | December 17, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

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Augmented Reality in E-commerce – Statistics and Trends

Infographic | February 14, 2020

Augmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business by implementing augmented reality on e-commerce websites.

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AR vs VR Spelling Out the Differences and Similarities

Infographic | April 2, 2021

VR provides users with a fully digital environment with no elements from reality. AR, meanwhile, enhances what you see by adding computer-generated images to the view using different devices. VR requires wearing a VR headset or other seemingly cumbersome gear to create a truly immersive experience.

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How are media and entertainment businesses reinventing in an age of transformation?

Infographic | January 10, 2020

As media and entertainment executives navigate disruption in their industry, they are asking what they should prioritize and what others are doing. To help answer these questions, we surveyed 358 industry leaders from around the world and from across subsectors.

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GAME MECHANICS FOR NON-GAMING APP BUSINESSES

Infographic | February 27, 2020

No matter what category your mobile app is in, the challenge of retaining loyal users is universal. While generating initial interest and communication of value is top-of-mind, there’s plenty of work to be done in keeping those users engaged and turning them into much-coveted Daily Active Users (DAU). But when your app or audience may be more utility focused or situational, how do you keep retention high?

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Spotlight

The Weinstein Company

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE.

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