USA Today Launches Oscars AR Experience to Highlight Work of Costume Designers

USA Today is getting ready for the Academy Awards with an augmented reality (AR) experience dedicated to the work of the costume designers on some of the Oscar-nominated movies.The experience, which went live in USA Today’s Android and iOS app Monday, presents wardrobe from 6 movies in augmented reality, including costumes worn on “Mary Poppins Returns,” “The Favorite,” “Bohemian Rhapsody” and “Black Panther.”“We wanted to give our readers a different feel, a hands-on experience,” said USA Today Life managing editor Alison Maxwell in an interview with Variety. The experience allows readers to explore individual costumes in their own four walls, thanks to mobile AR technology. It is accompanied by interview snippets from each of the costume designers, who highlight individual aspects of each and every costume. Some of the designers interviewed include Sandy Powell (“The Favorite,” “Mary Poppins Returns”) and Ruth E. Carter, who told the publication about her inspiration for the costumes of “Black Panther.” “She wanted her female warriors to be taken seriously,” said Maxwell.