Apple TV+ joins crowded market for streaming options

Apple Inc unveiled its Apple TV+ original content streaming service and Apple TV Channels subscription service on Monday without a price tag, making it difficult to evaluate how the new ventures will stack up to Netflix Inc and other competitors. The Apple TV+ service features original content from Hollywood heavyweights like Steven Spielberg, J.J. Abrams and M. Night Shyamalan and will launch this fall. It will be ad-free and available on Apple devices as well as other platforms such as Roku and Amazon Fire TV. But Apple did not announce pricing or confirm whether the new service would be available on Android devices.In addition to Apple TV+, in May Apple is launching Apple TV Channels, which will allow users to subscribe to individual streaming services. Apple TV Channels include HBO, Showtime, Starz and others, and will live inside the company’s newly designed Apple TV app. Notably, Apple TV Channels excludes Netflix content.