Viacom buys Sparkler to bolster kids' streaming service Noggin

Viacom announced Friday that it’s buying early childhood learning technology platform Sparkler to boost educational content on its Nickelodeon subscription streaming service Noggin.Noggin, which costs $7.99 per month after a seven-day free trial, features more than 1,500 full-length library episodes, short-form videos, Spanish-language videos and music videos. Viacom said that over the next year, Sparkler’s technology will be integrated into Noggin’s platform to offer playable content and experiences on and off screen and personalized features that track progress over time.In addition to integrating Sparkler’s tech, Viacom is bringing on co-founder Kristen Kane as the new executive vice president in charge at Noggin. She will report to Nickelodeon President Brian Robbins. “Pairing Sparkler’s capabilities with our curriculum-driven content will fully transform Noggin into a premier interactive learning destination for preschoolers and their families. Kristen brings extensive experience in the education and technology space, and she will help drive Noggin’s growth with an increased focus on delivering even greater value to our direct-to-consumer service,” said Robbins in a statement.