Welcome To The Media Multiverse: Mindshare North America Releases New Insights On The Future Of Media Franchises
prnewswire | November 20, 2017
NEW YORK, Nov. 20, 2017 /PRNewswire/ -- Welcome to the media multiverse: an industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel. Mindshare North America, the global media agency that is part of WPP, has released a new report around the power of media multiverses, and the drastic impact on brands.