PC Gaming is Now Ubisoft's Most Profitable Platform

PC gaming is now the best-performing platform for Ubisoft, overtaking the PlayStation 4 in terms of profitability, and the company said Tom Clancy's The Division 2 is "the industry's biggest hit" this year in terms of units sold for console and PC. Ubisoft's online shooter The Division 2 launched earlier this year, on March 15.Ubisoft has been one of the biggest publishers in gaming for some time now, and early 2019/late 2018 saw several significant releases for the company, including Assassin's Creed Odyssey, Starlink: Battle for Atlas, Just Dance 2019, Far Cry: New Dawn, The Division 2 and the PC-exclusive Anno 1800. Many of these games include microtransactions and DLC, increasing their sales potential for the company. Upcoming Ubisoft releases include Ghost Recon Breakpoint, Watch Dogs: Legion, Rainbow Six Quarantine and Gods & Monsters. More than one third of Ubisoft's net bookings in the first quarter of the 2019-20 fiscal year came from PC, according to a Ubisoft sales report. Compared to last year's first quarter, Ubisoft's PC net bookings increased by 10%, jumping from 24% of total net bookings to 34%. PS4 and Xbox one, meanwhile changed from 38% and 22% of the company's net bookings to 31% and 18%, respectively. In a report last February, Ubisoft emphasized the growth potential of the 300 million-gamer PC market, which hosts a community of players that play more games and are more likely to spend money on additional content. Given the numbers in its new report, it appears Ubisoft was able to successfully dig into this market.