Netflix Neck and Neck with Pay TV?
emarketer | December 22, 2017
In PwC's annual poll of US internet users, 73% of respondents subscribed to some type of linear pay TV service. That was a drop from the 76% of respondents who were signed up for traditional TV last year, and from the 79% who were in 2015. What's more, 27% of those polled this year were pay TV subscribers who admitted to scaling back the amount they paid for services, a group known as "cord-shavers" or "cord-trimmers." Meanwhile, 19% of respondents had completely cut the cord, while 8% said they never had a pay TV package in the first place.