AppsFlyer measures in-app advertising for Facebook gaming campaigns

AppsFlyer announced it can measure the results of in-app advertising on Facebook gaming campaigns, tracing the growth of revenue associated with a group of users for an app or game to the advertisement that attracted them. By doing this, AppsFlyer and the Facebook Audience Network are able to calculate the return on advertising spending for game developers or publishers advertising their games. With that, game and app developers are able to more precisely optimize their user acquisition strategy, improving their spending efficiency and assessment of lifetime value (LTV) of users, AppsFlyer said.