Brands and agencies are now more than ever turning to digital promotions in a real-time media survey.
prnewswire | November 12, 2020
Realtime Media, a global leader in driving customer acquisition and engagement through creative applications of technology, today announced the results of a national market research survey. The results show that amid the COVID-19 pandemic, more brands and agencies are leveraging digital promotions than ever before as a way to engage consumers, with a specific emphasis on purchase-based campaigns. The company-administered survey revealed that 73% of companies and 60% of agencies had executed a digital promotion within the last year.