Media and Broadcasting

Struum Introduces Live Preview on Firstlight Media Cloud-Native OTT Platform

Firstlight Media's cloud-native platform has broken new ground with its support for the simultaneous launch on Struum of the first wave of over 50 content providers and the first implementation of a credits-based subscription model in the OTT industry.

The Firstlight Media platform, built on Gen5 architecture, harnesses an array of cloud-native technologies that allows Struum to aggregate and make available content from around the world, to enable content providers to maintain their brands within the Struum ecosystem, and to drive personalization across the full range of networks – all while supporting Struum's novel, credits-based business model.

Struum flipped the switch this week on an early preview via the iOS App Store, Chromecast, and web browsers. Struum has finalized deals with quite 50 services and content providers to make their programming available on the platform; more than 25 of those will be available during the early preview period. Initial partners include Tastemade, Tribeca, Cheddar News, Kocowa, Dekkoo, Magellan TV, History Hit, Gusto, Young Hollywood, Indieflix, Filmbox, Echoboom Sports, Social Club TV, Cinedigm, Magnolia Pictures, Little Dot Studios, Group 9, Stingray, and Filmhub.

By summer, Firstlight Media is expected to be supporting the availability of more than 50 Struum services on one cloud-native platform. Firstlight Media's Gen5 architecture is designed to build and run scalable applications in the cloud using cloud-native technologies, including containers, microservices, a service mesh, APIs, and immutable infrastructure. The Gen5 technology stack provides significantly better performance, a modular approach for feature expansion, continuous delivery for rapid iteration, and built-in scalability, observability, and security.

Struum's mission is to streamline streaming by providing viewers one central destination and a single monthly subscription to access an enormous array of programming that serves their interests from across the increasingly cluttered global streaming landscape. The platform's first-of-its-kind credit-based subscription model offers the most cost-effective and efficient way for people to sample and discover programming as they spend their monthly credits to unlock only the films and television episodes they want to watch from dozens of participating services and content partners -- without the hassle of navigating and paying for multiple subscription video services. As viewers continue to use the platform, Struum can also provide new programming suggestions from across all of its content partners based on viewing habits so that they can easily find new content they will enjoy watching.

About Struum
Struum is a groundbreaking platform that lets viewers access 1000s of shows and movies from over 50+ services with one monthly subscription. Struum simplifies streaming by providing viewers access to many of their favorite brands to search, seamlessly discover, and redeem new content across services using credits. Struum offers a wide variety of programming, including renowned documentaries, indie films, lifestyle series, classic films, true crime, LGBTQ+, multicultural programming, and other beloved TV shows and movies.

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