The Celtics and Showcase Cinemas have Announced an Official Partnership

Today, the Boston Celtics announced an official agreement with Showcase Cinemas, which will act as the team's official cinema partner. Showcase Cinemas will provide Celtics fans with various special movie offers and promotions throughout the season as part of the multi-year partnership.

Showcase Cinemas, a global leader in the motion picture exhibition industry, will give fans special promotional offers connected with Celtics away games, such as chances to win movie screening tickets and other prizes. Today, the collaboration begins with a special screening of Warner Bros.' "Space Jam: A New Legacy" at Showcase Cinema for Celtics season ticket holders. In addition, the Celtics and Showcase Cinemas will collaborate to promote National Popcorn Day (January 19, 2022) and National Movie Theater Day (Saturday, April 23, 2022).

About the Boston Celtics
Since their inception in 1946 as a charter member of the Basketball Association of America (later renamed the National Basketball Association), the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959 to 1966, with their first title coming in 1957 and their most recent in 2008. The Celtics have always strived for equality and respect, hiring the first African American coach and playing the first all-black starting team. In addition, 39 former Celtics players, executives, and personnel have been inducted into the Naismith Memorial Basketball Hall of Fame. For the first time since 1963, the team was returned to local ownership in December 2002.

About Showcase Cinemas
Showcase Cinemas is a global leader in the motion picture exhibition industry, with over 828 movie screens under the Showcase, Cinema de Lux, SuperLux, and UCI brands in the United States, the United Kingdom, Argentina, and Brazil. Showcase Cinemas provides the greatest entertainment experience in the United States, with 22 theater sites providing the best viewing, comfort, and dining.