TV FUTURES INITIATIVE BUSINESS MODEL INNOVATION IN A MULTI-PLATFORM WORLD

March 8, 2018

This report details the findings of a collaborative research program undertaken by Comcast Technology Solutions and MTM in early 2017, exploring the key trends and developments impacting the U.S. TV industry during the next 3-5 years and identifying the strategic priorities for broadcasters, as they look to adapt and grow in a fast-changing market.The TV industry is clearly experiencing a period of dramatic change, as broadcasting transitions into multi-platform TV, consumers fundamentally change their behaviors and preferences, and competitors across multiple screens compete for ad budgets, consumer spend, and consumer attention In many respects, the U.S. industry has adapted successfully to many of these changes during recent years, but there is a strong consensus across the industry that more change is coming – and that digitally-driven disruption may even intensify during the coming years.

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Publicis Media Sport and Entertainment

Publicis Media Sport & Entertainment is a wholly owned division of Publicis Media. Driving value for brands and rights holders in sport and entertainment, For our brand clients, we define the role for sport and entertainment in marketing strategies, identify partners to access content, ensure that content is deployed as well as scaled effectively and evaluate its impact.

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Spotlight

Publicis Media Sport and Entertainment

Publicis Media Sport & Entertainment is a wholly owned division of Publicis Media. Driving value for brands and rights holders in sport and entertainment, For our brand clients, we define the role for sport and entertainment in marketing strategies, identify partners to access content, ensure that content is deployed as well as scaled effectively and evaluate its impact.

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