7 strategies for driving TV tune-in

For TV networks, these developments present both opportunities and challenges. Technology provides numerous channels that networks can leverage to expand their viewership, and build stronger bonds with their consumers. But stiff competition for the consumer’s attention has forced the networks to radically change the way they market their programming. Gone are the days when networks could rely on brand marketing techniques for their tune-in campaigns. The fragmented TV market requires direct-response tactics.

Spotlight

The Orchard

The Orchard, celebrating 20 years in business, is a pioneering music, film and video distribution company operating in more than 30 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world.

OTHER WHITEPAPERS
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2020 PRINT & DIGITAL MEDIA KIT

whitePaper | November 27, 2019

Indianapolis Monthly is the city’s most authoritative and respected general-interest magazine, providing more than 200,000 loyal monthly readers with compelling stories and smart, lively service pieces. The award-winning magazine not only reflects the interests of Indianapolis, but also sparks conversation with its coverage of politics, sports, crime, lifestyle, entertainment, restaurants, culture, business, and the big personalities that make the Circle City go ’round.

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Interoperability in the Metaverse

whitePaper | January 18, 2023

Matthew Ball’s vision of the metaverse is “a massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence and with continuity of data, such as identity, history, entitlements, objects, communications and payments.”1 These real-time rendered worlds are expected to be accessed through devices like extended reality (XR) technologies, desktops, tablets and smartphones

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Reimagining Cloud Operations for Media-Enterprises

whitePaper | February 28, 2020

Media enterprises like publishers, broadcasters and new media companies are serving content to millions of viewers on different devices and platforms across geographies. In order to cater to growing viewer demands both at global and regional levels, many companies are moving to cloud-based technologies to take advantages of its scalability, flexibility and security services. As per IABM*, more than 39% of media companies have already adopted cloud based solutions and another 30% are very likely to follow suit.

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A pragmatist’s guide to the metaverse

whitePaper | August 15, 2022

The metaverse. Isn’t that a place for gamers, NFT collectors and kids playing Roblox? So why do we keep hearing about serious companies— banks, retailers, healthcare organizations— setting up a presence there? Are companies making the jump just because they don't want to miss out? Would it be safer to wait and watch? The answer is that the metaverse is still emerging and is actually years, even decades, from full maturity. Even the naming conventions for this virtual world aren’t settled in yet—is it “the” metaverse, “a” metaverse, "some metaverses"?

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With Virtual Reality to noticeably better training effects

whitePaper | May 28, 2021

In times of a shortage of skilled workers, the ongoing training of one‘s own employees has a decisively competitive advantage. However, conducting seminars on-site, sometimes lasting several weeks, is a noticeable financial burden especially for companies with several locations. Virtual Reality offers a practical solution here: the technology not only increases the feasibility of training and further education programs, but also helps to improve the memorability and internalization of the imparted knowledge - in favor of more efficient employee development and a faster ROI.

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5G cloud gaming

whitePaper | August 24, 2022

North American communications service providers have invested substantially in 5G networks to enable multiple use cases, leveraging capabilities like network slicing and edge computing. As service providers seek to monetize 5G in the short term, cloud gaming, the technology that allows subscribers to play games anywhere and from any device, presents a new and exciting opportunity to drive revenue growth.

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Spotlight

The Orchard

The Orchard, celebrating 20 years in business, is a pioneering music, film and video distribution company operating in more than 30 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world.

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