5G in Video Streaming: Is the Media Industry Prepared?

April 7, 2020

By 2022, online videos will comprise more than 1 82% of all consumer internet trafc. As online video consumption increases, providing highquality video content along with immersive experiences is crucial for achieving greater levels of customer engagement. However, 4G networks are no longer enough to deliver high-quality video content of 4K and 8K quality that requires higher speed (> 500 kmph), higher data rates (1-5 Gbps) and lower latency .

Spotlight

IABM

IABM is the authoritative voice of the broadcast and media technology supply industry worldwide. It seeks to further the interests of members through partnership and representation on a range of issues. Activities include Market Research & Intelligence Services, Representation & Mediation, Event Participation Services, Executive Networking Opportunities, Technical & Environmental Standards Reporting and Liaison.

OTHER WHITEPAPERS
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metavr

whitePaper | January 11, 2023

This is the Metaverse. There is no doubt that Web3 is here to stay given the widespread adoption of the Metaverse sparked by the involvement of the largest technology players in the world, including Microsoft and Google, as well as business and societal titans such as Nike, Disney and so on.

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2023 media & entertainment industry outlook

whitePaper | January 11, 2023

In 2023, indications show that change in the media and entertainment business is likely to continue. Studios and video streamers face the reality of their own market disruption, trying to find profits in a less profitable business. They compete with not only each other for attention, time, and revenues, but also with social media, user-generated content, and video games. The latter have evolved more quickly, staying close to younger demographics.

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The real launch process of media streaming platforms, explained

whitePaper | April 13, 2021

By 2021, it's estimated that 80% of total internet traffic will consist of streaming video content, but the long term development of such a fast growing industry still remains uncertain.In this whitepaper, learn what technical and logistical challenges arise during the media streaming launch process and how they’re solved.

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The Relationship Between Movie Theatre Attendance and Streaming Behavior

whitePaper | February 6, 2020

The survey included 2,015 respondents who saw at least one movie in theatres over the last twelve months and an additional 505 respondents who did not see any movie in theatres. Of the 2,520 total respondents, 79% of the respondents streamed at least one hour of online content per week over the last twelve months, and 69% saw at least one movie in theatres and streamed at least one hour of online content per week in the last twelve months.

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The Use of Virtual Reality to Promote Sustainable Tourism: A Case Study of Wooden Churches Historical Monuments from Romania

whitePaper | April 30, 2021

The accelerated development and expansion of cultural tourism in areas with unique tourist objectives, characterised by a high degree of risk in terms of their physical and chemical integrity, requires sustained efforts by all stakeholders to identify new methods, techniques, and procedures for their conservation, protection, and capitalisation, with respect to tourism. The aim of this study was to propose an optimal methodology for capitalising on tourism related to wooden churches, regarded as a structural item of tangible cultural heritage, with positive effects on theprotection, conservation, information, and awareness of all stakeholders in tourism development.

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TRANSFORMING RETAIL MEDIA THROUGH STANDARDIZATION

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

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Spotlight

IABM

IABM is the authoritative voice of the broadcast and media technology supply industry worldwide. It seeks to further the interests of members through partnership and representation on a range of issues. Activities include Market Research & Intelligence Services, Representation & Mediation, Event Participation Services, Executive Networking Opportunities, Technical & Environmental Standards Reporting and Liaison.

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