2021 media and entertainment industry outlook

whitePaper | June 20, 2021

Media enterprises will have to quickly learn to run their media operationswhile accelerating digital transformation and adopting emergingtechnologies

whitePaper | February 25, 2020

To advance in this fast-paced, evolving landscape, companies need efficient and agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and artificial intelligence (AI) is a constant challenge. Success requires personalizing engagement, advancing content delivery and applying intelligence to improve operational performance. Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies.

whitePaper | January 3, 2023

The Internet of Things (IoT) brings the promise of new possibilities, but to unlock them, organizations must change how they think about data. With the emergence of IoT, there is a new class of applications that processes streaming data from sensors and devices that are spread around the globe. In theory, the solution is simple: turn massive amounts of data into real-time insights by immediately processing and analyzing it in a continuous and infinite fashion. However, managing streaming IoT data is not that simple. Legacy infrastructure is not made to support IoT data streaming from millions of data sources with varying datatypes. The world of streaming IoT requires a shift to the world of real-time applications consuming continuous and infinite streams.

whitePaper | April 16, 2020

The rapid outbreak of the coronavirus presents an alarming health crisis that the world is grappling with. In addition to the human impact, there is also a significant commercial impact being felt globally. As viruses know no borders, the impacts will continue to spread. In fact, 94 percent of the Fortune 1000 are already seeing COVID-19 disruptions.

whitePaper | June 2, 2021

The media and entertainment industry operates in a challenging environment of rapid change. These companies are struggling to stay one step ahead of—or even keep pace with—the consumer demand for engaging, always-on content. Content producers, advertisers, broadcasters, and distributors alike face the growing requirement to focus on opportunities and growth, while defining and adapting profitable business models.

whitePaper | February 12, 2020

Video is now an essential part of any marketing or communications strategy. It can raise conversion rates, generate leads, build engagement with your brand and help customers make purchasing decisions. To help get your company noticed you need original and unique content. It is widely accepted that the vast majority of viewers find live video content more engaging than pre-recorded, highlighting the need for brands and communicators to look to Live Streaming as a tool to communicate to their audiences. More attention is paid to content if it’s actually taking place at the same time they are viewing it, especially if there is the facility to interact.