Media and Broadcasting

2021 Social Media Marketing Strategy

April 29, 2021

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more.

Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

Spotlight

Blacklev Entertainment

Blacklev is a data and tech driven entertainment company that leverages online marketplaces and platforms to develop, produce and distribute content worldwide.

OTHER WHITEPAPERS
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Rethinking the Evolution of the PC industry

whitePaper | January 16, 2023

The computer industry is one of continual innovation and development, pushing the boundaries of possibility with constantly evolving products. As user needs and demands constantly change and increase, the industry must ensure products meet not just current demands, but also future requirements - resulting in faster, higher performing PCs and hardware.

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The Umetaworld White Paper

whitePaper | July 11, 2022

The mission of UMetaWorld is to create a new way to experience the world and interact with people, whereas also the landscape is unique because it is a virtual replica of the reality, the only limit is your fantasy. UMetaWorld is building up a new universe. The way it should be. Fair, with equal opportunities, where everyone can travel without any restrictions, shopping, get an education, earn money, have fun with friends and create meeting rooms. Moreover, users can customize theirs private rooms (spaces designed by them) or make a business meeting as in the real life.

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Successful Onboarding with Virtual Reality

whitePaper | June 1, 2021

In order to give new colleagues the best possible start in their professional life and to enable them to work efficiently and unerringly right from the start, it often requires numerous meetings, on-the-job training courses, compliance training and safety briefings. This is not only costly and time-consuming, but also causes a lot of downtime. What if all this information were available in a single, comprehensive package that would enable new employees to learn almost independently? With Virtual Reality, exactly that is possible.

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Enabling the Metaverse

whitePaper | August 22, 2022

The Metaverse is on everyone's lips. After all, it is being treated as the successor to the Internet. Companies around the world are investing millions in its development. But so far it is unclear whether the preferences of people from different parts of the world about the Metaverse coincide or diverge. Therefore, over 1,500 people from Germany, the US and China were surveyed about their preferences in using the Metaverse. The results are presented in this whitepaper. The causal justification of these results is not the focus of the whitepaper. In addition, an introductory overview of relevant functions and technologies is given and, following the survey results, it is shown what impact the Metaverse can have on companies' business models and innovation processes and how they can approach the Metaverse

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PLAYA3ULL Games Whitepaper

whitePaper | June 2, 2022

PLAYA3ULL GAMES is gaming designed backwards. We ask you what YOU want and build the game for you. You get to be involved in the important decisions and even have directional say through the DAO

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Benchmarking Diversity and Inclusion in Media and Entertainment: The Audience Representation Index

whitePaper | March 8, 2022

Stories help us learn, dream and build common understanding within and across cultures. Media and entertainment companies are our modern storytellers, creating and distributing shared experiences that can bring us together. We, the audience, judge progress – whether we see ourselves portrayed and how, and whether companies are creating communities and leading conversations. To help media and entertainment leaders to understand where the gaps in representation exist today and what the stakes are, the World Economic Forum is proud to share a firstof-its-kind cross-media sector index that measures audience perceptions of representation.

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Spotlight

Blacklev Entertainment

Blacklev is a data and tech driven entertainment company that leverages online marketplaces and platforms to develop, produce and distribute content worldwide.

Events