Direct Brands: Media & Customer Acquisition

November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

Spotlight

Fairfax Media

Fairfax Media Limited [ASX:FXJ] is an innovative and digitally progressive media company in Australia and New Zealand - the trusted voice informing, engaging and entertaining audiences and communities via newspapers, websites, radio stations, events and dynamic digital venues. Fairfax operates several broadly-based services businesses spanning marketing, property, entertainment and beyond. Fairfax’s independent journalism and quality content has been keeping people informed and connected for more than 185 years. Business divisions include Australian Metro Publishing, Australian Community Media, Digital Ventures, Stuff (Fairfax New Zealand) and Fairfax Events & Entertainment.

OTHER WHITEPAPERS
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Multicast Orchestration with Arista Media Control Service

whitePaper | April 19, 2022

Arista’s Media Control Service (MCS) provides cognitive orchestration for multicast flows, that is essential to equipping high-bandwidth critical broadcast workflows. With EOS as the foundational architecture, MCS can infuse EOS’s highly available, ultra-low latency, fault-tolerant, and high-performance capabilities into next-gen media workflows. Designed for use as a Network Control Solution, MCS complements the Broadcast industry’s adaptation to IP by adding a layer of security, performance, and determinism to real-time on-prem and remote production workflows.

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Successful Onboarding with Virtual Reality

whitePaper | June 1, 2021

In order to give new colleagues the best possible start in their professional life and to enable them to work efficiently and unerringly right from the start, it often requires numerous meetings, on-the-job training courses, compliance training and safety briefings. This is not only costly and time-consuming, but also causes a lot of downtime. What if all this information were available in a single, comprehensive package that would enable new employees to learn almost independently? With Virtual Reality, exactly that is possible.

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Build Modern Data Streaming Analytics Architectures on AWS

whitePaper | May 17, 2022

Modern data architecture is about using the right tool for the job. It acknowledges that a “one size fits all” approach leads to compromise, and a solution that is not optimized for anyone. With modern data architecture, customers can integrate a data lake, data warehouses, and purpose-built data services, together with a unified governance layer, to create a system without boundaries, enabling data-driven decisions

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SPORTS OF META

whitePaper | May 25, 2022

Sports Of Meta is an AI-based universe of sports games that is guaranteed ownership with blockchain technology infrastructure and NFT (non-fungible token). Sports Of Meta is a paradigm that reimagines the sports enviroment, paying attention to the experiences, needs, challenges faced by gamers in the world of classic esports, and shortcomings in the rapidly evolving world of nftgames. Within the Sports Of Meta ecosystem, which is designed as a distributed structure, organizations belonging to many sports will be organized and participants will be effectively involved in different roles in these organizations.

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5G in Video Streaming: Is the Media Industry Prepared?

whitePaper | April 7, 2020

By 2022, online videos will comprise more than 1 82% of all consumer internet trafc. As online video consumption increases, providing highquality video content along with immersive experiences is crucial for achieving greater levels of customer engagement. However, 4G networks are no longer enough to deliver high-quality video content of 4K and 8K quality that requires higher speed (> 500 kmph), higher data rates (1-5 Gbps) and lower latency .

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2023 media & entertainment industry outlook

whitePaper | January 11, 2023

In 2023, indications show that change in the media and entertainment business is likely to continue. Studios and video streamers face the reality of their own market disruption, trying to find profits in a less profitable business. They compete with not only each other for attention, time, and revenues, but also with social media, user-generated content, and video games. The latter have evolved more quickly, staying close to younger demographics.

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Spotlight

Fairfax Media

Fairfax Media Limited [ASX:FXJ] is an innovative and digitally progressive media company in Australia and New Zealand - the trusted voice informing, engaging and entertaining audiences and communities via newspapers, websites, radio stations, events and dynamic digital venues. Fairfax operates several broadly-based services businesses spanning marketing, property, entertainment and beyond. Fairfax’s independent journalism and quality content has been keeping people informed and connected for more than 185 years. Business divisions include Australian Metro Publishing, Australian Community Media, Digital Ventures, Stuff (Fairfax New Zealand) and Fairfax Events & Entertainment.

Events