Immersive Technologies Augmenting customer experiences by retailers

whitePaper | August 9, 2022

On the surface, the concept of reality is easy to understand. The world around us is all we see, all we feel in a given space. Reality is simply what exists. However, with the proliferation of the Internet of Things (IoT), smart devices, and 5G, the premise of reality has changed from constant, predictable surroundings to a continuouslyevolving real and virtual experience. Of course, we see and feel the physical reality, which is only part of the story. Physical reality is balanced by immersive/extended reality (XR), adding and creating new experiences.

whitePaper | June 2, 2022

PLAYA3ULL GAMES is gaming designed backwards. We ask you what YOU want and build the game for you. You get to be involved in the important decisions and even have directional say through the DAO

whitePaper | September 22, 2022

As part of the ongoing transition to Internet Protocol (IP) networks for media workflows, the media and entertainment industry has developed new IP standards for transporting broadcast signals. This white paper offers guidance to help broadcasters and media organizations transition to IP, and demystifies common misconceptions when using the Society of Motion Picture and Television Engineers (SMPTE) 2110 standards and associated IP infrastructure. It provides details explaining why organizations transition from traditional Serial Digital Interface (SDI) to IP workflows using SMPTE 2110 standards and covers important topics related to workflow design, synchronization, and clocking, including relevant standards to support uncompressed contribution.

whitePaper | July 22, 2022

FM radio and MP3 audio are the most popular forms of in-car entertainment today. However, as we enter a new decade, basic radio and bring-your-own-device (BYOD) experiences are unlikely to satisfy drivers and passengers for much longer. In the next few years, one of the most significant opportunities foreseen in the automotive industry will be the digitally connected car, including internet enabled e-cockpit platforms and rear-seat entertainment displays for passengers

whitePaper | February 25, 2020

To advance in this fast-paced, evolving landscape, companies need efficient and agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and artificial intelligence (AI) is a constant challenge. Success requires personalizing engagement, advancing content delivery and applying intelligence to improve operational performance. Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies.

whitePaper | June 22, 2022

High-quality Virtual Reality (VR) equipment has become more affordable during the past few years, leading to its wide-scale application in a number of industries. One of the main areas in which VR is being used is in corporate training.