Technologies

The state of augmented and virtual reality

January 17, 2022

the-state-of-augmented-and-virtual-reality
Virtual reality first permeated the ether through science fiction tales, television serials and movies. From the 1950s and even earlier, creative minds introduced us to virtual worlds beyond our wildest imagination even though the supporting technology was considered light years away. But with the release of the latest devices smartphones, glasses, headsets and more paired with superhuman supporting technology and content, augmented reality and virtual reality (AR/VR) are intersecting with real life. This whole new ecosystem promises to offer a different lens in how we see and interact with our world whether at work, home or on the go.

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Today, Madman is Australia's leading independent theatrical, home entertainment distribution and rights management company. Madman proudly showcases the best in collectable and special interest genres including Australian film, world cinema, TV, kid's content and Japanese animation (Anime).Other rights management activities include online distribution, licensing for television as well as VOD, hotel and airline.

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