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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically has when faced with a landing page is is how much your offer will cost. But if the offer on your landing page is for a free quote, you can’t necessarily disclose pricing on the page. When there’s no pricing, but instead a form requiring a name, phone number, and email, the visitor knows.

Spotlight

TeVolution

Created in 2012, TeVolution is a French TV OTT Pay TV Enabler (TVNE) who is providing an end-to-end solution for retailers, operators and editors who wants to launch Pay TV operation on a SaaS basis. TeVolution provides a full service solution which includes content sourcing, video platform, CDN, User Interface, content promotion, Subscriber Management System, Customer Relation Management and sales. Within a simple DTT/OTT hybrid device TeVolution proposes DTT, Live OTT channels, Catch Up TV, SVOD, TVOD and EST ; TeVolution operates the OTT pay TV services of Numericable and of Leclerc and is also operating under its own brand in France. TeVolution is an independant company that is operated by plateform and TV specialists coming from all kind of universe (Pay TV, Free TV, Video Platform …).

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Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

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PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Spotlight

TeVolution

Created in 2012, TeVolution is a French TV OTT Pay TV Enabler (TVNE) who is providing an end-to-end solution for retailers, operators and editors who wants to launch Pay TV operation on a SaaS basis. TeVolution provides a full service solution which includes content sourcing, video platform, CDN, User Interface, content promotion, Subscriber Management System, Customer Relation Management and sales. Within a simple DTT/OTT hybrid device TeVolution proposes DTT, Live OTT channels, Catch Up TV, SVOD, TVOD and EST ; TeVolution operates the OTT pay TV services of Numericable and of Leclerc and is also operating under its own brand in France. TeVolution is an independant company that is operated by plateform and TV specialists coming from all kind of universe (Pay TV, Free TV, Video Platform …).

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Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

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