Netflix, Disney, and the OTT Revolution - Who's Disrupting Who?

Ryan Murphy (best known as creator of American Crime Story, Glee, Nip/Tuck and plenty more) has been poached by Netflix to the tune of $300 million! This is big news, considering Disney's streaming service is approaching fast, and the other guys (Amazon, Apple, etc...) are pumping in massive amounts of money to their content creation. We know that cord cutters and cord nevers are a real phenomenon, and that ninternet is doing to cable what cable did to network tv. So, what does this mean to the future of how we consume content? In this episode of Context Is King on Mojo Talks, Ash and Eric break it down.

Spotlight

Wilhelmina

Wilhelmina, and its other subsidiaries, is an international full-service fashion model and talent management service, specializing in the representation and management of leading models, celebrities, artists, photographers, athletes, and content creators. Established in 1967 by fashion model Wilhelmina Cooper, Wilhelmina is one of the oldest and largest fashion model management companies in the world. Wilhelmina, a publicly traded company, is headquartered in New York, and since its founding, has grown to include operations in Los Angeles, Miami, London and Chicago. Wilhelmina also owns Aperture, a talent and commercial agency located in New York and Los Angeles. For more information.

OTHER ARTICLES
Technologies, Virtualization

Boost Your B2B SaaS Business with Live Streaming

Article | August 2, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Virtualization, Media and Broadcasting

What are the most popular types of YouTube videos in 2021?

Article | July 13, 2022

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Virtualization

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 21, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Spotlight

Wilhelmina

Wilhelmina, and its other subsidiaries, is an international full-service fashion model and talent management service, specializing in the representation and management of leading models, celebrities, artists, photographers, athletes, and content creators. Established in 1967 by fashion model Wilhelmina Cooper, Wilhelmina is one of the oldest and largest fashion model management companies in the world. Wilhelmina, a publicly traded company, is headquartered in New York, and since its founding, has grown to include operations in Los Angeles, Miami, London and Chicago. Wilhelmina also owns Aperture, a talent and commercial agency located in New York and Los Angeles. For more information.

Related News

A Netflix for video games? Why a longtime dream is closer than ever to coming true

washingtonpost | January 28, 2019

When Cory Burdette awoke recently to learn that Winter Storm Gia had caused a two-hour school delay in Reston, Va., he seized the chance to do a little family bonding. Plopping down in front of the TV, Burdette and his 5-year-old daughter spent the morning together playing Minecraft, the Lego-like adventure game where players construct buildings out of virtual blocks.“We play all our games together on the Xbox,” he said. “In Minecraft, we both get to build a house together, find monsters and explore.”The first time he fired up the game, Burdette had to wait for Minecraft to download and install on his Xbox before launching it. But by the time his daughter is old enough to play more-adult games, that wait could be a thing of the past.Major companies including Microsoft and Verizon are exploring how to replace game downloads with Internet-based game services, hoping to do for video gaming what Netflix and Spotify have done with TV and music. Instead of being run directly from a device, high-quality games of the future could be streamed from a data center, with most of the computations and image rendering performed by powerful servers many miles away before being piped online to players' phones, PCs and consoles.

Read More

Netflix adds Instagram Stories support for directly sharing shows

slashgear | January 22, 2019

Netflix is just about everywhere, thanks in no small part to its vast and largely successful original content library, and as of today, it can now be found in yet another place: Instagram Stories. The new integration makes it possible for Netflix users to directly share their favorite content with followers, but not everyone has access to it.Before Facebook made it possible to directly share content from third-party apps, Instagram users had to take a screenshot from a different app and then share that image in their Instagram Story. The workaround is common, but cumbersome, potentially resulting in lower quality images and requiring more time overall to complete the process.Instagram Stories got support for directly sharing from third-party websites last year, and now Netflix is taking advantage of the feature. Users can open Netflix’s in-app sharing option — which has been around for a while and includes messaging platforms like WhatsApp — to find the new Stories option.

Read More

Fortnite is so big even Netflix is feeling the heat

slashgear | January 18, 2019

When it comes to competition in the entertainment industry, you might be tempted to think that companies only consider similar services to be competitors. For instance, Netflix and Hulu obviously compete with one another, but what about Netflix and Fortnite? As it turns out, Netflix considers Fortnite a major competitor, and it often loses out to the popular game when it comes to winning screen time.On the heels of its freshly-announced price hike, Netflix has delivered a letter to investors in which it covers the state of the company. One section is that letter, titled “Competiton,” is particularly telling, as Netflix reveals that Fortnite is an even bigger competitor than one of its oldest rivals.“We earn consumer screen time, both mobile and television, away from a very broad set of competitors,” Netflix said. “We compete with (and lose to) Fortnite more than HBO.” The call out to Fortnite might seem a little weird at first, but the game attracts tens of millions of players a month, and time spent playing Fortnite means that time isn’t spent watching things on Netflix.

Read More

A Netflix for video games? Why a longtime dream is closer than ever to coming true

washingtonpost | January 28, 2019

When Cory Burdette awoke recently to learn that Winter Storm Gia had caused a two-hour school delay in Reston, Va., he seized the chance to do a little family bonding. Plopping down in front of the TV, Burdette and his 5-year-old daughter spent the morning together playing Minecraft, the Lego-like adventure game where players construct buildings out of virtual blocks.“We play all our games together on the Xbox,” he said. “In Minecraft, we both get to build a house together, find monsters and explore.”The first time he fired up the game, Burdette had to wait for Minecraft to download and install on his Xbox before launching it. But by the time his daughter is old enough to play more-adult games, that wait could be a thing of the past.Major companies including Microsoft and Verizon are exploring how to replace game downloads with Internet-based game services, hoping to do for video gaming what Netflix and Spotify have done with TV and music. Instead of being run directly from a device, high-quality games of the future could be streamed from a data center, with most of the computations and image rendering performed by powerful servers many miles away before being piped online to players' phones, PCs and consoles.

Read More

Netflix adds Instagram Stories support for directly sharing shows

slashgear | January 22, 2019

Netflix is just about everywhere, thanks in no small part to its vast and largely successful original content library, and as of today, it can now be found in yet another place: Instagram Stories. The new integration makes it possible for Netflix users to directly share their favorite content with followers, but not everyone has access to it.Before Facebook made it possible to directly share content from third-party apps, Instagram users had to take a screenshot from a different app and then share that image in their Instagram Story. The workaround is common, but cumbersome, potentially resulting in lower quality images and requiring more time overall to complete the process.Instagram Stories got support for directly sharing from third-party websites last year, and now Netflix is taking advantage of the feature. Users can open Netflix’s in-app sharing option — which has been around for a while and includes messaging platforms like WhatsApp — to find the new Stories option.

Read More

Fortnite is so big even Netflix is feeling the heat

slashgear | January 18, 2019

When it comes to competition in the entertainment industry, you might be tempted to think that companies only consider similar services to be competitors. For instance, Netflix and Hulu obviously compete with one another, but what about Netflix and Fortnite? As it turns out, Netflix considers Fortnite a major competitor, and it often loses out to the popular game when it comes to winning screen time.On the heels of its freshly-announced price hike, Netflix has delivered a letter to investors in which it covers the state of the company. One section is that letter, titled “Competiton,” is particularly telling, as Netflix reveals that Fortnite is an even bigger competitor than one of its oldest rivals.“We earn consumer screen time, both mobile and television, away from a very broad set of competitors,” Netflix said. “We compete with (and lose to) Fortnite more than HBO.” The call out to Fortnite might seem a little weird at first, but the game attracts tens of millions of players a month, and time spent playing Fortnite means that time isn’t spent watching things on Netflix.

Read More

Events