Q&A with Ashley Fauset, Chief Operating Officer at Stardust Entertainment Inc.

Ashley Fauset, Chief Operating Officer at Stardust Entertainment Inc., is a self-driven leader and full-stack marketer focused on product development and growth marketing. She leads the global marketing efforts aimed at TV and movie fanatics among the tech-savvy millennial & Gen Z audiences.

MEDIA 7: Could you tell us a little about your career journey from an event management industry to the entertainment industry?
ASHLEY FAUSET:
I love this question, and the truth is, there’s no clear-cut path that led me to where I am today. I’ve had a deep fascination with technology ever since I can remember, from using Print Shop on a Macintosh computer as a grade-schooler to designing ways to improve order-taking flows on the touchscreen registers at my restaurant job in college. Organization and process are two things that come naturally to me, so the fact that I’ve landed in the app/product world is no surprise to me. I initially launched my career in event marketing, but when offered an opportunity to step into the startup world, I jumped at the chance and never looked back.

Growing up in Los Angeles, I was already infused in the entertainment industry, and with my passion for film and television, moving to the industry was a fairly seamless transition. I’m someone who’s constantly asking questions, looking for deeper insights, pushing to expand my skill set, and finding creative ways to solve problems for brands and consumers. Being curious, having an insatiable urge to learn new things, and being open to opportunity will always be my guiding light.

Do great work, learn from it, and use that to improve for the next time.




M7: What does your company stand for? What are the major roles you play as the Chief Operating Officer at Stardust Entertainment?
AF:
Stardust is a niche social app that fosters community, connection, and conversation among movie and television fans. We’re an inclusive, empathetic, enthusiastic, and super passionate group.

As a Chief Operating Officer, I have a heavy hand in creative, marketing, product development, and overall operations. Having visibility across the entire operation and seeing how all efforts play together gives me the ability to refine overarching goals and make better decisions. I see what the Product team designs, which triggers a cool marketing idea, which in turn informs development… It’s all organic and interdependent and I am constantly inspired and mesmerized by how it all comes together.

M7: How does Stardust Entertainment stand out from its other competitors in the market?
AF:
The nature of the community on Stardust is super special. While we’re a social app and have similar functionality to border social networks, the connections and conversations taking place on our platform are much more meaningful and thought-provoking. Fans coming together to celebrate their favorite characters wins, to lament their downfalls, to discuss the latest developments in the entertainment industry really lends itself to a deeper, more satisfying social experience.


Ask for Feedback. Asking for feedback isn’t a sign of weakness or inability, rather it shows your commitment to producing great work.



M7: Could you throw some light on a few upcoming product and growth marketing trends that you look forward to?
AF:
Well, without giving too much away, I’ll share that we’re leveraging machine learning and AI in several places in the app, from surfacing other users who are fans of the same movies & shows you are, to giving 1:1 entertainment recommendations that are extremely accurate. From a growth perspective, we’re excited to test some new acquisition channels and launch a handful of influencer & brand partnerships. 

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
AF:
We really rely on push and email marketing, all the way across the funnel. From new user onboarding and welcome flows to engagement & re-engagement campaigns, we see a lot of success with those channels, especially Push. The key is to hyper-target your users and personalize content & messaging as much as possible.


Perfection doesn’t exist-copy and campaigns, user flows and processes can always be improved.



M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely?
AF:
Honestly, I never imagined leading an entire company remotely, yet due to the global pandemic, here I am, doing just that. Believe me--I’m a fan of flexible office hours, and the option to work from home. Emotional intelligence plays a major part in managing others. There are nuances and social cues that get missed when on a conference or video call. It’s harder to read when an employee is feeling overwhelmed, or disagrees with a certain decision. I can’t see if someone is fidgeting with their hands or holding their breath.

Without the ability to walk and talk with an employee, or catch up over coffee, it’s challenging to connect with employees in a meaningful way. For now, I check in with everyone on Slack on a daily basis, stay communicative throughout the day. Office culture has been reduced to online video lunches, and the occasional online games, which helps bring us together in some way during this period of isolation.

M7: What have you learned from your experiences?
AF:
There are two major lessons I carry with me:
Forget perfection. Growing up, I was a typical Type-A overachiever, which spilled into my adult life. I aimed for perfection, overworking myself in the process. Perfection doesn’t exist--copy and campaigns, user flows and processes can always be improved. Do great work, learn from it, and use that to improve for the next time.

Ask for Feedback. There is beauty in collaboration. Sharing work-in-progress with others will help you to see opportunities for improvement your eyes may have missed. Asking for feedback isn’t a sign of weakness or inability, rather it shows your commitment to producing great work.

ABOUT STARDUST ENTERTAINMENT INC.

Stardust is the leading social app that connects movie & TV fans around the world. React to the latest movies, trailers, and TV episodes. Rate & follow your favorites, and discover what to watch next with personalized recommendations. Find entertainment news and original editorial content, and share your opinion with daily polls. Join the Stardust community, and connect with the fans that are as obsessed as you. Available for download on App Store and Google Play Store

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PR Newswire | January 05, 2024

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PR Newswire | January 16, 2024

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Funding our Community Partners through Change for Change Through its Change for Change program, Hard Rock and Seminole Gaming will raise funds to combat human trafficking during January. Casino guests will have the opportunity to donate change from redeemed gaming vouchers to the Hard Rock Heals Foundation, where 100 percent of the funds will benefit our community partners: PACT, the first U.S. organization to focus on the commercial sexual exploitation of children, and Twentyfour-Seven. In 2023, this program raised $100,000 for PACT and Covenant House New York. Youth Employment Program with FLITE Center Florida and Covenant House New York Offered initially in New York City and extended to South Florida last year, Hard Rock and Seminole Gaming's Youth Employment Program aims to help protect youth at risk and support survivors to escape a life of trafficking by helping them forge careers in hospitality. Partners include Covenant House New York City, the largest provider of runaway and homeless youth services in New York City, and FLITE Center, South Florida's leading agency for vulnerable youth and those aging out of foster care. FLITE Center provides support to vulnerable youth with guidance on education, employment, housing health and wellness, and care coordination. Setting a New Standard for Training in the Gaming Industry with the American Gaming Association Hard Rock and Seminole Gaming are driving the advancement of industry practices to combat human trafficking with the American Gaming Association's (AGA) Anti-Human Trafficking Task Force's first-ever free industry-developed training, designed to be the new standard in training for the gaming industry. Working with non-profit and law enforcement partners, the AGA Taskforce created this training based on trauma-informed care and the contributions of trafficking survivors. It will help set a standard for the gaming industry and ensure that guest-facing Team Members know how to recognize signs that trafficking may occur and what steps to take. Learn more about Hard Rock International and Seminole Gaming's corporate social responsibility initiatives at www.hardrock.com/social-responsibility. About Hard Rock®: Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. About Seminole Gaming: Seminole Gaming manages six Florida casino enterprises for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success. The Seminole Tribe was the first Indian Tribe in North America to open Ultimate Bingo, a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement. Seminole Gaming is currently the only gaming company with investment grade ratings from all three primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Corporation (Baa2) and Fitch Ratings (BBB).

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Solutions

Activity Stream and Project Admission Announce Strategic Partnership

PR Newswire | January 08, 2024

Activity Stream, the leading marketing platform for live entertainment, and Project Admission, the solution platform that makes buying, selling and distributing tickets for live events simple and intuitive, announced today that they have entered into a strategic partnership to further enhance their respective offerings for clients across the live event industry. "As we continue our journey to elevate every event, our focus on offering the very best data-centric products for live events is enhanced by strategic partnerships. Project Admission's transactional capabilities and innovative approach will empower our clients to better leverage their data in perfect harmony with our objectives." says Activity Stream CEO Einar Saevarsson. Adds Project Admission CEO Stephen Glicken, "From the moment we met Einar and the team behind Activity Stream, we knew there were tangible synergies between our companies. We are very bullish on the opportunities ahead for clients in being able to seamlessly leverage Activity Stream's marketing and segmentation tools that have been tactically developed to drive conversion in the live entertainment space." Activity Stream is a pioneer in data-driven solutions that increase profitability across every stage of the event lifecycle, servicing over 600 clients globally across more than 25 ticketing platforms. Activity Stream launched its Total Marketing Platform late 2021, an unparalleled industry-first marketing suite designed specifically for live entertainment. This groundbreaking platform empowers organizations to monitor sales and marketing effectiveness in real-time, gain deep insights into customer behavior, effectively segment audiences, and execute high-performance marketing campaigns with unmatched targeting precision and results. Project Admission, launched in 2018 and working with more than 50 professional sports teams across all the major North American sports leagues in addition to other key stakeholders in live entertainment, provides clients with unique monetizing features and opportunities around the life of the ticket, while also adding value and simplifying the commercialization of live events. From its customizable digital storefronts to its unrivaled bulk distribution tool to its season ticket management offerings, Project Admission addresses a breadth of ticketing needs from teams, venues and promoters' across live entertainment. "Ever since ticketing came online, there have been conversations about the opportunities to leverage data to better serve customers with customized, targeted ticketing offers," says Glicken. "We have finally arrived at the time where those conversations are a reality and it's at the nexus between Activity Stream and Project Admission." Both companies have shared a period of sustained growth. To date, Activity Stream is integrated with Ticketmaster, AXS, SeatGeek, Eventim, Tessitura, AudienceView, ShoWare and a host of others. In 2022, Activity Stream announced the acquisition of Yesplan, a venue management platform, and crowdEngage, a mobile and in-venue customer experience platform. Project Admission is integrated with SeatGeek and Tickets.com with a handful of notable integrations coming near term. The company also acquired Split Season Tickets in 2022 which is currently completing its integration with Ticketmaster as a Nexus Partner. Concludes Saevarsson, "We look forward to the year ahead with Project Admission as our partnership promises transformative experiences for our clients and their audiences, actioning data into material conversion." About Activity Stream Activity Stream envisions a world where live entertainment organizations have the power to create and deliver exceptional experiences for their audiences effortlessly. Drawing on our expertise in live entertainment and innovative technology, we've created a suite of solutions tailored to support live event organizers through every phase of the event lifecycle. From the initial conception of an event to the final settlement, our solutions help you manage your venue, build an audience, and deliver an unforgettable visitor experience. With 600+ clients across 20 countries, you will find Activity Stream solutions in many of the world's largest entertainment capitals. Learn more about our solutions and what we stand for here. About Project Admission With an extensive and flexible platform, Project Admission works directly with the live event industry to provide unique monetizing features and opportunities around the life of the ticket, adding value and simplifying the commercialization of live events. Project Admission's evolving suite of features currently provides clients across the NFL, NBA, MLS and NWSL with promotional tools to assist fans, brands, and influencers to sell tickets from custom branded storefronts. The company's current roster of clients includes the Tennessee Titans, New Orleans Pelicans, Florida Panthers, San Francisco Giants, Cleveland Cavaliers, Minnesota United FC and St. Louis City FC, among others.

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