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Admix | June 18, 2020
Adtech startup Admix is announcing that it has raised $7 million in Series A funding. The London-based company was founded by CEO Samuel Huber (previously owner of an indie gaming studio) and COO Joe Bachle-Morris (who previously worked in the ad agency world). The company is working to bring ads to games, esports, virtual reality and augmented reality. In-game advertising is already a huge market, but Admix says it’s differentiated by focusing on building a product that supports game adve...
TMB | February 24, 2022
The Pet Collective, the digital video property for pet enthusiasts owned and operated by TMB, today announced its latest streaming TV partnership with IMDb TV, Amazon's premium free streaming service. The pet-focused channel, which receives more than five million monthly viewership hours across multiple platforms, is live on IMDb TV starting today.
The Pet Collective features a fun and exciting programming lineup that's sure to scratch every pet lover's itch for entert...
prnewswire | March 30, 2020
Today, the XR Association (XRA), global law firm Perkins Coie LLP, and industry venture capital firm Boost VC released the results of the fourth annual Augmented and Virtual Reality Survey, which surveyed respondents from startups, enterprise technology firms, and investors in the XR industry in early 2020. The survey, conducted before the COVID-19 pandemic, concluded that plummeting hardware and software costs, increasingly impactful applications outside of entertainment, and the ubiquity of mo...
venturebeat | March 08, 2020
After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo ta...
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