Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

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Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group. Here are his thoughts on what he’s seen work when it comes to sales and marketing speed. DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing. D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

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ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

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Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

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ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

Aberdeen | May 08, 2019

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Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores....

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APP ANNIE: MOBILE GAME SPENDING WILL TOP $100 BILLION IN 2020

venturebeat | January 15, 2020

news image

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

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US 2019 DIGITAL MEDIA ENTERTAINMENT SPENDING TOP $25BN

rapidtvnews | January 14, 2020

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The Year-End 2019 Digital Media Entertainment Report showed that throughout the year US consumers continued viewing and collecting their favourite films across multiple formats. It also showed that electronic sell through and online video-on-demand (VOD) services also benefited from consumers’ growing embrace of digital transactions. As well as all of the year being a strong year for the industry, 2019’s fourth quarter showed notable gains increasing revenues year-on-year 9% to $6.8 ...

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ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

Read More
news image

ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

Aberdeen | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores....

Read More
news image

APP ANNIE: MOBILE GAME SPENDING WILL TOP $100 BILLION IN 2020

venturebeat | January 15, 2020

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

Read More
news image

US 2019 DIGITAL MEDIA ENTERTAINMENT SPENDING TOP $25BN

rapidtvnews | January 14, 2020

The Year-End 2019 Digital Media Entertainment Report showed that throughout the year US consumers continued viewing and collecting their favourite films across multiple formats. It also showed that electronic sell through and online video-on-demand (VOD) services also benefited from consumers’ growing embrace of digital transactions. As well as all of the year being a strong year for the industry, 2019’s fourth quarter showed notable gains increasing revenues year-on-year 9% to $6.8 ...

Read More

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C-Suite On Deck

Responsive image

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group. Here are his thoughts on what he’s seen work when it comes to sales and marketing speed. DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing. D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

Read More