Anzu.io

Anzu.io | July 28, 2020

Super Soccer Blast, the popular soccer game that musters up an average of 1.5 hours of playtime per gamer per day, will now add a whole new dimension to their super-fast and dynamic arcade-gameplay on PC and console: authentic brand advertisements powered by Anzu.io....

Anzu.io | July 28, 2020

Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad platform Anzu, to assess the impact of advertising on brand and sales....

Anzu.io | July 14, 2020

Anzu, a leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of Axis Football gaming titles on PC and console devices....

venturebeat | January 15, 2020

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...