ATRESMEDIA

Media and Broadcasting

Publica, | September 17, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (Nasdaq: IAS), announced a partnership with Atresmedia, enabling the Spanish media group to run a unified auction for their premium streaming advertising inventory. As a demand agnostic CTV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a programmatic unified auct...

venturebeat | January 15, 2020

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

rapidtvnews | January 14, 2020

The Year-End 2019 Digital Media Entertainment Report showed that throughout the year US consumers continued viewing and collecting their favourite films across multiple formats. It also showed that electronic sell through and online video-on-demand (VOD) services also benefited from consumers’ growing embrace of digital transactions. As well as all of the year being a strong year for the industry, 2019’s fourth quarter showed notable gains increasing revenues year-on-year 9% to $6.8 ...

pocket-lint | January 13, 2020

This year will be huge for gaming, with cloud platforms growing or launching in the coming months, and not one but two next-generation consoles planned for the holiday season. The Xbox Series X and PS5 will be available in time for Christmas 2020, and that has us very excited indeed. However, it might also prevent people investing in current games machines on the build up, such as the excellent Xbox One X. Well, if you are planning to buy a games console in the next few months or already own an ...