Bicoastal Media

facebook | June 03, 2020

AppsFlyer announced it can measure the results of in-app advertising on Facebook gaming campaigns, tracing the growth of revenue associated with a group of users for an app or game to the advertisement that attracted them. By doing this, AppsFlyer and the Facebook Audience Network are able to calculate the return on advertising spending for game developers or publishers advertising their games. With that, game and app developers are able to more precisely optimize their user acquisition strategy...

digiday | January 30, 2020

This Sunday companies are shelling out on average $5.2 million to $5.6 million apiece to air a 30-second ad during the Super Bowl. That price, of course, only accounts for the ad buy on Fox, which will air this year’s match-up between the San Francisco 49ers and the Kansas City Chiefs. Advertising during the Super Bowl is always a massive expense, especially when compared to what else buyers could purchase if they allocated that money to something else. Below, take a look at some of the ad...

Media and Broadcasting

Hisense | June 27, 2022

Hisense, provider of high-performance televisions and appliances, announces the availability of its first ULED Google TV™, the U6H. Serving as the brand’s introduction to the premium TV category, the U6H offers premium features like Quantum Dot Color, Dolby Vision IQ™ , and Game Mode Plus, at an affordable price. The U6H will be available in four TV sizes ranging from 50 to 75-inches. “We’ve worked hard over the past few years to put premium T...

uploadvr | February 03, 2020

In January the percentage of Steam users using a VR headset jumped from 1.09% to an all time high of 1.31%, according to the Steam Hardware Survey. Steam is the most popular digital store for PC games. Unlike Facebook’s Oculus Rift store, Valve allows developers to sell VR games for any PC VR headset. Steam automatically asks a random sample of its users to allow it to send their PC specifications and peripherals to Valve. The data for each month is publicly displayed. UploadVR has been tr...