Choice TV launched on Saturday 28th April 2012 on the Freeview digital platform, and on Freeview satellite on 5th July. On September 1st 2012, the network launched on SKY Channel 78 (Now on Sky Channel 024 as of September 1st 2015), as part of SKY's basic package. It is New Zealand's first broad appeal free-to-air TV channel launched in more than a decade and offers viewers an exciting and interesting range of programmes twenty four hours a day, seven days a week.

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