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globenewswire | August 31, 2023
Magnite, the world’s largest independent omnichannel sell-side advertising company, has been selected as the preferred SSP to support Virgin Media’s free ad-supported streaming television (FAST) channels. Virgin Media will also leverage SpringServe, Magnite’s ad serving platform built for OTT, CTV and video advertising. The collaboration comes as the TV industry is undergoing a seismic shift as consumers increasingly watch TV content through ad-supported stream...
Technologies
businesswire | June 30, 2023
SYBO, the mobile games studio behind the most-downloaded game of the past decade, Subway Surfers, today launched Subway Studio, its first in-game augmented reality (AR) feature. Subway Studio empowers players’ imaginations, providing them with the tools to bring the Subway Surfers universe into their daily lives for the very first time. “Subway Studio puts the power of creativity and virality in our players’ hands, allowing them to interact, tell stories, and c...
venturebeat | April 15, 2020
Nifty Games has raised $12 million in funding to make mobile sports games starting with NFL Clash, a new game licensed by the National Football League. The mobile game has official licenses from the NFL and NFL Players Association. NFL Clash will launch later this year as a mobile-first title, and is already being tested by some fans. And while it isn’t revealing the gameplay yet, the company described it as “Supercell style,” meaning mobile strategy games like Clash Royale. Ga...
digiday | February 17, 2020
Condé Nast Entertainment is reorienting its approach when packaging projects to pitch to streaming services, TV networks and film distributors. It’s doing so with five publication-specific studios, and the magazine publisher’s entertainment arm aims to broaden the scope of the projects it pitches to not only adapt articles into TV shows and films but also build franchises around these projects. CNE is creating studios for a handful of its publications — GQ, The New Yorke...
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